Learn from the latest digital advertising trends and insights, brought to you by our industry experts.
Understanding which capabilities will provide the most value to your influencer programme this holiday season could mean the difference between a successful holiday campaign and a lump of coal for the performance of your Campaign. We already addressed how problems such as selecting the correct influencers, managing them, monitoring effectiveness, and capacity may loom over […]
AI has advanced at an unprecedented pace. Already generally accepted to be the ‘fourth industrial revolution’, it has grown to the point where people are starting to wonder whether they could be replaced in their roles by technology. Even those who once thought they were untouchable in the face of the AI revolution will now […]
Facebook ad frequency has a major impact on the success of your campaigns. But what is it? Why is it so important and how does it affect users? How does it affect your own Facebook campaigns?In this blog, all these questions will be answered and more.We’ve all been there, getting frustrated by the number of […]
The holidays may seem distant to many, but not to marketers. The holiday season has already begun for those in the influencer marketing industry. While holidays are a time for family and fun, they also bring with them a number of influencer campaign goals and challenges. Influencer marketing platforms like Lolly have features designed to […]
By September 2020 Facebook will impose “Campaign Budget Optimization” on all ads run on its platform. But what is it? And how can we use it to get the best results for our Facebook advertising? In this article, we will answer these questions so that you can go into 2020 with confidence in your Facebook advertising strategy.With around […]
Artificial Intelligence (AI) is rapidly advancing, and it has really started driving the marketing automation industry.Now, the debatable question arises – “Can AI replace you?” Well, we think AI could redefine your marketing job. Read on as we explain how… AI in Marketing Today, arguably the most effective way to perform digital marketing is through AI […]
