Brand tracking survey
By the time a traditional brand tracking survey comes back, the conversation has already moved on.
Intelligence SuiteBrand IntelligenceThe world’s most advanced
The world’s most advanced
brand intelligence suite
Lolly continuously tracks your brand health, sentiment, share of voice and campaign impact across social, media, forums and visual content — giving you a real-time view of how your brand is perceived and what’s shaping it.
Continuousnot quarterly waves
3sentiment classes
7emotion classes
38%proven mention lift
Trusted by modern brand and marketing teams
4.8★★★★★rated on G2
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Your brand perception changes every day. Your insights should too. Perception changes daily. So should insights.
Lolly
Lolly continuously monitors the signals shaping your brand — from social conversations and news coverage to forums, visual mentions, podcasts and campaign activity — so you can see what changed, why it changed, and what to do next.Lolly monitors social, news, forums, visuals and podcasts, so you see what changed, why, and what to do next.
Lolly’s capability
Four ways to stay ahead
with Brand Intelligence
Brand HealthTracking
Know how your brand is performing in real time.
What it delivers:
- Continuous tracking of brand health, sentiment, volume and share of voice
- Perception trends over time instead of quarterly snapshots
- A unified view of brand performance across monitored channels
- Early visibility into meaningful changes in brand perception
Sentiment &Emotion Analysis
Understand how people really feel about your brand.
What it delivers:
- Positive, negative and neutral sentiment for every mention
- Seven-class emotion analysis to understand what is driving perception
- Multilingual sentiment analysis across monitored conversations
- Sentiment and emotion analysis across text, images, memes and video
Campaign ImpactMeasurement
Prove what your campaigns actually changed.
What it delivers:
- Campaign-window analysis for volume, mentions and sentiment
- Measurable mention and sentiment lift against previous periods
- Attribution of perception changes to specific campaign windows
- Visibility into creator-driven contribution and campaign performance
Content StrategyOptimization
Create more of what actually resonates.
What it delivers:
- Identification of the themes generating the strongest response
- Performance comparison across content formats and channels
- Evidence-based insights for future content briefs
- Clear signals on what to amplify, change or stop
Technical capabilities
Intelligence built from every
conversation shaping your brand Built from every brand conversation
01
02
03
04
Don’t wait for quarterly reports to know how your brand is doing
Monitor your brand continuously across conversations, mentions and sentiment. See how perception is changing in real time instead of relying on periodic surveys or reports.Track mentions and sentiment continuously and see perception change in real time.
BRAND MENTIONSSENTIMENT TRENDSSHARE OF VOICEBRAND HEALTH
Know how people feel, not just what they say
Analyze sentiment and emotion across languages and content types to understand how audiences really feel about your brand.
POSITIVE / NEUTRAL / NEGATIVE7 EMOTIONS DETECTEDMULTILINGUALVISUAL CONTENTRECOMMENDATIONS
Can’t tell which campaigns are actually working?
Measure how campaigns influence brand mentions, sentiment and audience response. Connect changes in perception to the campaigns that caused them.
CAMPAIGN IMPACTMENTION LIFTSENTIMENT CHANGECREATOR IMPACT
Not sure what content your audience actually wants?
Identify the topics, formats and channels that resonate with your audience, then use those insights to create content that performs better.
TOP CONTENT FORMATSTOPICS THAT RESONATEBEST-PERFORMING CHANNELSCONTENT OPPORTUNITIES
DETECTED
Why did sentiment move this month?
Net sentiment is up 6 points, and the movement is attributable.
Refill launch coverage on TikTok and Reddit carried most of the lift the window 14–28 May isolated against the prior four weeks.
Two creators already in your affiliate program produced 31% of it.
window 14–28 maymention lift +38%creator-driven 31%
Ask anything...
Meet Ana
Your AI analyst for Brand Intelligence
Ana turns your continuous brand perception data into clear answers, explanations and executive-ready insights. Instead of simply showing that sentiment changed, Ana helps explain why it changed, what drove it, and where the movement came from.
How Ana helps
- Natural-language answers about brand health and perception
- Automatic summaries of important sentiment and perception shifts
- Explanations of the drivers behind brand movements
- Connections between brand performance and campaign or creator activity
Go from brand tracking
to brand intelligence with Lolly
| Capability | Lolly | Traditional brand trackers |
|---|---|---|
| Continuous brand health | Limited | |
| Real-time sentiment | Periodic | |
| Visual & logo mentions | Limited | |
| Multilingual sentiment | Limited | |
| Campaign-window attribution | Limited | |
| Share of voice tracking | ||
| OCR analysis | Rare | |
| Creator-linked insights | Limited | |
| AI analyst | No |
Outcome
From brand signals to
better brand decisions
Don’t just know whether your brand is moving.
Understand what moved it, what caused it, and what you should do next.
01Monitor
02Understand
03Attribute
04Optimize
Use cases
Built for teams that
shape your brand
Brand & marketing teamsUnderstand how your brand is performing and what’s shaping perception.
PR & communications teamsStay ahead of reputation shifts and emerging narratives.
Social & content teamsCreate content based on what audiences actually respond to.
Executive & strategy teamsGet a clear, real-time view of your brand.
Questions we get asked first
What is Brand Intelligence?
Brand Intelligence gives teams a continuous view of how their brand is performing and being perceived across conversations, media, campaigns and visual content.
How does Lolly track brand perception?
Lolly analyzes real-time brand mentions across 15+ channels and media sources, combining volume, sentiment, emotion, share of voice, visual mentions and other brand signals.
Can Lolly measure campaign impact?
Yes. Lolly maps changes in mention volume and sentiment to specific campaign windows, helping teams measure and attribute campaign lift.
Does Lolly analyze images and video?
Yes. Lolly analyzes detected brand logos and uses OCR to extract text from images, memes and video frames, with sentiment and emotion scored alongside text-based mentions.
What does Ana do?
Ana is Lolly’s AI analyst. She analyzes the brand perception feed and answers questions in natural language, summarizes changes, and highlights the drivers behind brand movements.
Know how your brand is performing.
Understand what shapes it. Know how your brand performs and why
Track brand health continuously, understand perception in real time, prove campaign impact, and turn market signals into better brand decisions.
Book a demo now