Lolly tracks brand health, sentiment and campaign performance from the same real-time data layer that powers your competitive intelligence and your creator programmes no exporting between tools to connect the dots.
airbnb
Apple
Alibaba
Amazon
ToyotaBy the time a tracking survey comes back, the campaign it was measuring has already ended. Tools that only sample social captions miss news coverage, forum threads and the AI-generated summaries now shaping perception.
Lolly tracks brand health continuously sentiment, share of voice and campaign lift computed from the same real-time mention stream your Social Media Intelligence and Competitive Intelligence suites already run on.
Capability overview
Continuous perception tracking sentiment, share of voice and volume trended over time, not sampled quarterly.
Perception indexrolling 30 days
Positive, negative and neutral classification, automatic, on every mention, in every monitored language.
Sentiment mixthis week
Attributes mention and sentiment shifts to specific campaign windows, so lift is provable.
Campaign window14–28 May
Surfaces which content themes and formats are actually resonating, so briefs start from evidence.
What resonatedlast 30 days
Technical capabilities
Dynamic calculations replace static surveys: volume, sentiment and share of voice trended in real time, so a number is current on the day you present it not the quarter it was fielded.
Positive, negative and neutral classification on every mention, in every monitored language, plus a seven-class emotion model applied to text and to OCR extractions from images and video frames alike.
Mention spikes and sentiment shifts are isolated to specific campaign windows, so lift is provable rather than asserted and the same stream feeds the creator programmes that produced it.
Top-performing formats, themes and channels are surfaced from what actually moved, so a brief starts from evidence instead of an opinion about last quarter.
Net sentiment is up 6 points, and the movement is attributable.
Refill launch coverage on TikTok and Reddit carried most of the lift the window 14–28 May isolated against the prior four weeks.
Two creators already in your affiliate programme produced 31% of it.
Ana processes the brand perception feed and highlights the drivers behind a movement, not just the movement itself.
| Capability | Lolly | Standalone trackers |
|---|---|---|
| Continuous real-time sentiment | Rare | |
| Sentiment on visual and logo mentions | No | |
| Campaign-window attribution | Limited | |
| OCR extractions scored alongside text | No | |
| Feeds the Influencer & Affiliate suite | No |
Lolly combines real-time mention volume, multi-platform sentiment, logo and OCR mentions, and share of voice across 15+ channels and media sources trended continuously rather than sampled.
Yes. Sentiment and volume changes are mapped directly to specific campaign launch dates and marketing windows, so lift is attributable to a window rather than to a quarter.
Yes. OCR extractions from video frames and memes are scored alongside detected brand logos, using the same three-way sentiment and seven-class emotion model as text.
Stop waiting for quarterly surveys to tell you how your brand is performing. Book a demo and monitor brand health live.
Book a demo now