Measure
Track mentions, sentiment and visibility around every launch.
Brand IntelligenceCampaign Impact MeasurementMeasure what your campaign
Measure what your campaign
actually changed
Compare pre- and post-campaign signals to understand shifts in conversation, sentiment, audience response and competitive visibility — and what contributed to the change.
Built for teams proving campaign impact
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Go beyond campaign metrics
to understand impact
Campaign metrics show reach, engagement and performance.
Lolly reveals what shifted around your campaign and helps connect those changes to the content, conversations and audiences behind them.
Compare
Compare results against your baseline and past campaigns.
Connect
Link impact to the creators, content and channels behind it.
Act
Carry what worked into the next campaign.
How it works
Connect campaign activity
to measurable brand response
01
02
03
04
05
Set the campaign window
Define the campaign, launch period, hashtags, content and comparison period.
Establish the baseline
Measure brand conversation, volume and sentiment before the campaign begins.
Measure the change
Track shifts in mentions, sentiment, themes and competitive visibility during and after the campaign.
Identify what contributed
Connect changes to campaign content, creators, topics and conversations driving the response.
Security team
Comms team
Support teamMeasure the impact
Compare campaign lift and audience response against previous periods to understand what worked and what to improve.
What did our spring campaign change?
Brand mentions rose 41% during the campaign window compared with the four weeks before.
Positive sentiment grew 6 points, led by creator content on short-form video.
Paid social drove reach but little change in conversation.
+41% mentions+6 pts4 weeks
Ask anything...
Meet Ana
Your AI analyst for campaign impact
Ask Ana what changed during the campaign, which signals moved, and which conversations or content contributed.
- Summarize campaign performance
- Explain changes in sentiment and conversation volume
- Compare campaign periods with baselines
- Identify content and creators driving response
- Highlight lessons for the next campaign
The workflow
From campaign activity
to measurable brand impact
01Evaluate audience responseSee which audiences, messages and themes drove the strongest response.
02Identify what resonatedPinpoint the content, creators and campaign elements that performed best.
03Uncover optimization opportunitiesFind gaps in messaging, content and audience targeting.
04Refine your strategyUse campaign insights to improve creative, content and targeting.
05Apply the learning forwardCarry proven insights into your next campaign.
Use cases
Built for teams that need
to prove campaign impact
Marketing Teams
Connect campaign activity to measurable changes in brand conversation.
Questions we get asked first
What does campaign impact measurement track?
Lolly can track campaign-window changes in mention volume, sentiment and other brand signals.
Can I compare campaign performance with a baseline?
Yes. Campaign changes can be assessed against previous or defined comparison periods.
Can Lolly attribute perception changes to a campaign?
Lolly maps changes in mention volume and sentiment to specific campaign windows to help teams assess campaign lift.
Can creator impact be included?
Yes. Lolly’s platform can provide visibility into creator-driven contribution alongside campaign activity.
Can I analyze campaigns across channels?
The platform can bring monitored conversations and visual content into the campaign view across relevant sources.
What can Ana do?
Ana can summarize campaign movement, explain the drivers and surface lessons for future campaigns.
Turn campaign insights
into your next advantage
Use campaign intelligence to understand what resonated, what changed and where to optimize your next campaign.
See campaign impact