Performance
See which channels, campaigns and content are changing your results.
Social Media IntelligenceSocial Media AnalyticsGo beyond social metrics
Go beyond social metrics
to understand performance Understand social performance
Measure reach, engagement, growth, share of voice and sentiment across social platforms — then trace the numbers back to the conversations behind them.
Built for teams that read past the numbers
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Go from reporting
to understanding
Reach, engagement, sentiment and share of voice are useful signals — but they rarely explain themselves. Lolly connects social performance to the conversations, themes and events behind the numbers so teams can move from reporting to understanding.Lolly links your social metrics to the conversations and events behind them, so you know why they moved.
Context
Connect movement in the numbers to the conversation around it.
Benchmark
Put your performance in the context of competitors and category activity.
How it works
Connect social performance to
the conversations behind it
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02
03
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05
Measure core social performance
Track the metrics teams use to understand visibility, engagement and audience response.
Understand share of conversation
Compare your brand’s presence with competitors and category conversations to add context to performance.
Connect campaigns to conversation
Examine how campaign moments, messages and creative themes show up in audience response.
Compare markets and platforms
Break performance down by channel, market, topic or campaign so teams can see where results differ.
Trace metrics to source
Move from a change in a metric to the underlying mentions, themes and conversations that help explain it.
Why did engagement fall while reach grew?
Reach is up 24% and engagement rate is down 3 points, so the month bought distribution, not attention.
Instagram added the reach. TikTok held 31% share of voice on a third of the posts — that is where the attention actually is.
Both figures trace back to the 1,284 posts behind them, and the export is ready.
reach +24%engagement −3 ptsshare of voice 31%
Ask anything...
Meet Ana
Your AI analyst for social media analytics
Ask Ana to turn social media data into clear insights on reach, engagement, performance, and growth.
- Understand performance — Analyze reach and engagement across platforms and entities.
- Compare channels — Identify what’s performing across platforms and campaigns.
- Track conversation share — See how mention volume and share of voice change over time.
- Connect the data — Trace metrics back to the underlying mention and content data.
- Find what matters — Surface performance trends and insights to guide your next move.
The workflow
From metric change to
marketing insight
Trace the finding back to the conversations that explain what changed.
01Measure the changeVolume, engagement, sentiment and share of voice over time.
02Segment by platform, campaign or marketIsolate where the movement actually happened.
03Identify the conversation driving itThe themes and posts behind the number.
04Inspect source evidenceOpen the original content, not a rolled-up score.
05Turn the finding into a reporting or optimization decisionBrief the team, adjust the plan or keep watching.
Use cases
How teams turn social performance
into insight
Executive reporting
Give leadership a view of performance with the conversation and competitive context behind the numbers.
Questions we get asked first
What is social media analytics?
It is the measurement and interpretation of social media performance using metrics such as engagement, reach, audience response and share of voice.
What metrics should social media teams track?
Common measures include reach, engagement, growth, sentiment, share of voice and campaign-specific performance indicators.
Why should social analytics be traceable to source conversations?
Source-level context helps explain why a metric changed and gives teams evidence they can investigate rather than relying only on an aggregate number.
Can Lolly compare competitors?
Lolly’s social intelligence workflow can be used to compare brand and competitor conversations, including share of voice and related performance signals.
Who uses social media analytics?
Marketing, social, communications, insights and executive reporting teams commonly use social analytics to measure performance and explain change.
Turn social metrics
into clear decisions
See what changed, understand what drove it and explore the conversations behind your social performance.
Book a demo now