Detect
Spot topics gaining momentum before they peak.
Competitive & Industry IntelligenceEmerging Trends & OpportunitiesDiscover emerging trends and
Discover emerging trends and
new opportunities with AI Discover emerging trends with AI
Lolly’s AI continuously analyzes market conversations, competitor activity, and emerging signals to identify trends gaining momentum, uncover new opportunities, and show you where to act before the market catches up.
Built for teams that act on trends early
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Find what’s gaining
momentum early
By the time a trend becomes obvious, the opportunity may already be crowded.
Lolly analyzes market conversations and signals to identify what’s gaining traction, understand what’s driving it, and uncover where new opportunities are emerging.
Understand
See who is driving a trend and why it is growing.
Prioritize
Rank opportunities by relevance and growth.
Act
Move on the trends worth acting on first.
How it works
Spot emerging trends and
validate the opportunity
01
02
03
04
05
Spot what’s changing
Track the categories, topics, competitors, and conversations relevant to your market.
Find what’s gaining traction
AI identifies emerging themes and trends showing early signs of momentum.
See where momentum is building
Understand which trends are growing, how quickly they’re moving, and how relevant they are to your business.
Understand what’s driving it
See the conversations, players, and topics contributing to emerging trends.
Validate the opportunity
Trace important signals to source evidence and identify where your brand can act.
Which emerging opportunities should we look at?
Protein snacking for older adults is gaining momentum across forums and creator content.
Mentions are up 52% in eight weeks, and no major brand owns the conversation yet.
It fits your current range and the needs your audience describes.
+52% in 8 weeksNo clear leader14 communities
Ask anything...
Meet Ana
Your AI analyst for emerging trends
Ask Ana what’s gaining momentum in your category and get a clear view of what’s driving it, where it’s spreading, and what the market signals say.
- Spot emerging themes and trends
- Summarize what’s gaining traction
- Explain what’s driving the momentum
- Connect trends to competitors and conversations
- Surface potential opportunities and whitespace
The workflow
From early signals
to confident opportunities
01Start with a business questionIdentify the category, customer need, or market change you want to explore.
02Explore what’s changingLook at the emerging signals and understand how they are developing.
03Assess the opportunityConsider the momentum, relevance, and potential impact on your business.
04Connect the bigger pictureSee how emerging trends relate to competitors, customers, and the wider market.
05Decide where to actUse the evidence and context to identify opportunities worth pursuing.
Use cases
Helping teams turn emerging trends
into opportunities
Strategy Teams
Spot market shifts early and understand what could affect strategic priorities.
Questions we get asked first
What is emerging trend intelligence?
Emerging trend intelligence identifies themes and market conversations gaining momentum before they become established trends.
How does Lolly detect emerging trends?
Lolly continuously analyzes market activity to identify emerging themes, shifts and changes in momentum.
Can Lolly measure trend momentum?
Yes. Lolly’s platform content supports ranking opportunities by momentum, growth and relevance, including trend velocity signals.
Can Lolly identify what is driving an emerging trend?
Yes. Lolly can surface the competitors, topics and conversations contributing to emerging trends.
Can emerging trend intelligence help identify whitespace?
Yes. By identifying developing themes and areas that are not yet crowded, teams can investigate potential whitespace.
Can Ana explain an emerging trend?
Yes. Ana can summarize emerging themes, explain what is driving their momentum and connect them to relevant market and competitive signals.
Ready to use AI to see
what’s gaining momentum? See what’s gaining momentum
Lolly’s AI helps you spot emerging signals early, understand what’s driving them, and uncover new opportunities before they become crowded.
Book a demo