Organize
Bring profiles, history and campaign activity into one view.
Influencer & Affiliate MarketingCreator Relationship & ROI ManagementTurn creator relationships
Turn creator relationships
into long-term growth
Bring creator relationships, activity and performance into one connected view using Lolly. Understand who is driving value, where relationships stand and where to invest next.
Built for teams growing creator programs
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
From creator relationships
to business outcomes
Creator programs become harder to scale when relationship history, content, rights, communication and performance live in different places. Lolly gives teams one operating layer for managing partners and understanding the value created over time.One place for creator history, content, rights and performance, and the value it creates over time.
Engage
Keep outreach, conversations, notes and terms in context.
Understand
Compare creator performance across campaigns and channels.
Scale
See who drives value and where to invest next.
How it works
Intelligence to manage relationships
& prove ROI
01
02
03
04
05
Unified creator profiles
Bring creator profiles, history, partner context and campaign activity into one view.
Relationship management
Track outreach, conversations, notes, status and engagement terms.
Content & rights management
Manage creator content, assets, usage, and licensing rights.
Performance intelligence
Compare creator performance across campaigns and channels.
ROI intelligence
Identify top performing creators and understand where to invest next.
Which creators should we invest in next quarter?
Nine creators drove 61% of attributed revenue across the last three campaigns.
Four of them have usage rights expiring this month, and two have not been briefed since spring.
Renewing those six relationships is the highest-value move for next quarter.
9 creators61% of revenue4 rights expiring
Ask anything...
Meet Ana
Your AI analyst for creator relationships & ROI
Ask Ana to find, connect, and analyze creator data across your entire partnership lifecycle.
- Find & understand creators — Surface relevant creators and their history.
- Track relationships — Summarize outreach, conversations, terms, and engagement.
- Manage content & rights — Track content, assets, usage, and licensing context.
- Analyze performance — Compare creator performance across campaigns and channels.
- Guide investment — Identify high-value creators and where to invest next.
The workflow
From first collaboration
to repeat partnership
01Build the creator profileBring history, partner context, campaign activity and relationship data together.
02Track every interactionKeep outreach, conversations, terms, content and engagement in context.
03Understand performanceCompare creator results across campaigns, channels and partnership history.
04Identify high-value partnersSurface creators worth nurturing, reactivating or expanding.
05Invest & growUse ROI insights to guide the next activation and strengthen long-term relationships.
Use cases
How your team can turn creator relationships
into repeatable growth
Influencer teams
See the full history and performance of every creator relationship.
Questions we get asked first
What is creator relationship management?
Creator relationship management helps brands organize and manage creator partnerships across outreach, engagement, campaigns, content, and performance.
How can brands manage creator relationships at scale?
A centralized platform brings creator profiles, relationship history, engagement terms, campaign activity, and performance into one connected view.
How do you measure creator partnership ROI?
Connect creator investment with campaign performance and business outcomes to understand which partnerships are driving the most value.
How can teams identify high-value creators?
Analyze creator performance, audience relevance, engagement, relationship history, and campaign results to identify creators worth investing in.
How can brands build long-term creator partnerships?
Track relationship history, engagement, performance, and past campaign context to identify creators worth nurturing and reactivating.
How can AI help manage creator relationships?
AI can analyze creator and campaign data, summarize relationship context, surface performance insights, and recommend where teams should focus next.
What can Ana do for creator relationship management?
Ana helps teams understand creator relationships, track performance, analyze partnership data, and identify opportunities to improve creator ROI.
What does a creator relationship management platform track?
It can track creator profiles, outreach, conversations, engagement terms, content, usage rights, campaign activity, performance, and relationship history.
Build smarter creator
relationships with AI
Let Lolly’s AI bring creator history, engagement, content, and performance into one connected workflow so your team can build stronger partnerships and invest with confidence.Bring creator history, content and performance into one workflow and invest with confidence.
Book a demo