lolly
(( ))Social listening

AI-Powered Social Listening For Smarter Business Decisions

Monitor your brand, competitors, and customer conversations in real time and turn what people say into insight that keeps you ahead.

Trusted by the world's leading brands

G24.8★★★★★rated on G2
  • Morgan Stanley
  • airbnb
  • Apple
  • Alibaba
  • Amazon
  • Toyota
  • Google
  • Microsoft
  • Infosys

See beyond the mentions. Discover what drives them.

Every conversation tells a story. Lolly surfaces the signal in the noise — so you don't just monitor, you understand.

Understand what they mean

Lolly goes beyond collecting mentions to uncover the insights behind every conversation.

It's expensiveI wish there were more seatsNeed another licenseIs there a plan for larger teams?
AI Insight

High purchase intent

Customers want to expand their teams.

What customers think

Read how people really feel about your brand, products, and campaigns.

Why trends emerge

See which topics are gaining momentum, and what's driving them, before they break into the mainstream.

How competitors perform

Track competitor sentiment and share of voice — and spot where new opportunities exist.

Emerging signal

Loyalty-programme interest is up 3× this week, led by two mid-size creators.

Everything you need to understand your market

A single platform for monitoring, sentiment, trends, and AI-ready reporting — in real time.

Brand monitoring

Track mentions of your brand, products, and keywords in real time. Wherever your brand comes up, you'll know.

loving the new launch 🔥
@brand any restock soon?

Sentiment analysis

Understand how people feel — positive, negative, neutral, automatically.

Positive71%
Neutral19%
Negative10%

Crisis & smart alerts

Instant alerts on spikes in negative sentiment or keywords.

Competitor monitoring

Benchmark performance and spot the gaps they've missed.

Industry monitoring

Track trends, topics, and thought leaders shaping your category.

Trend detection

Catch topics while they're still small enough to own.

AI visibility tracking

See how your brand shows up in AI-generated answers.

Influencer discovery

Find the voices your market already trusts.

AI reports & dashboards

Thousands of conversations into clear, shareable reports — ready to send.

Total mentions12.4k · +18%
Positive sentiment71% · +6pts
Risks flagged1 open

Meet Ana. Your AI brand intelligence assistant.

Ask in plain language and get instant answers — summaries, sentiment, competitor comparisons, and trends in seconds.

Summarise & analyse

Summarise conversations, analyse sentiment, and compare competitors — in plain language.

Executive-ready in seconds

Discover trends and generate executive-ready insights in seconds — no dashboards to build.

Ask Ana
What are customers saying about our latest campaign?
Mostly positive. Launch mentions are up sharply this week, with praise for the creative concentrated on Instagram and TikTok. A small cluster of shipping questions on Reddit is worth a look.

Monitor every conversation that matters.

Wherever conversations happen, Lolly helps you stay connected.

  • Instagram
  • Facebook
  • LinkedIn
  • TikTok
  • YouTube
  • Reddit
  • News
  • Blogs
  • Forums
  • Review Platforms
  • Online Communities

Report with confidence. No guesswork.

Turn thousands of conversations into executive-ready reports — what changed, why it changed, and what to do next.

Lolly Social Listening — Reports dashboard

AI-written summaries

Every report opens with a plain-language summary of what matters.

Sentiment & trend breakdowns

See how perception and volume move, week over week.

Shareable dashboards

Send a live link — no exports, always up to date.

Built for every team that drives decisions

From marketing to leadership — everyone who needs to understand conversations and act on them.

Marketing

Measure campaign performance, understand your audience, discover new opportunities, and make every campaign more effective.

Brand & PR

Monitor reputation, detect issues early, and respond before conversations escalate.

Customer Success

Spot issues early and deliver better customer experiences.

Product

Discover feedback and feature requests, and build what customers actually want.

Agencies

Monitor multiple brands, clients, and industries from one platform.

Executive leadership

See brand health, competitive position, and market trends at a glance — with executive-ready insight for confident decisions.

Brand Health

vs last quarter

0.0
Brand Awareness12%
Share of Voice8%
Net Sentiment5%

Trusted by the teams building the creator economy

Olympia S.

Olympia S.

Senior Director of Brand Marketing

G2★★★★★
Lolly are incredibly quick in their responses, so if we were having issues or not getting the results we expected, they are always able to change direction and pivot. And for us, that is extremely great.
Jay K.

Jay K.

President, Paragon Laboratories

G2★★★★★
Giving our users access to creator data this deep and detailed is a big deal. The creator economy is core to how we go to market — partnering with Lolly opens up a whole new channel for their growth.
Stacie M.

Stacie M.

Senior Director, Growth Marketing

G2★★★★★
We plugged into the Lolly API in days, not months. The data depth and freshness mean our team ships creator features we simply couldn't build before.

Everything in one place

Guides, reports, and stories to help you get more from social listening.

Social Listening Guide

The complete starter — what to track, why it matters, and how to turn conversations into decisions.

Consumer Trend Reports

What audiences care about now, every quarter.

Customer Stories

Explore real customer experiences and uncover what drives buying decisions.

Brand Monitoring Guide

Set up your first brand monitor the right way.

Competitor Monitoring Best Practices

Benchmark share of voice and sentiment.

Industry Reports

Deep dives into the conversations shaping your category.

Frequently asked questions

Social listening is the practice of monitoring conversations across social media, news, forums, blogs, and review sites to understand what people are saying about your brand, competitors, and industry — then turning that into insight you can act on.

Lolly tracks Instagram, Facebook, LinkedIn, TikTok, YouTube, Reddit, news outlets, blogs, forums, review platforms, and online communities — all in one place.

Lolly’s AI summarises thousands of conversations, scores sentiment, detects emerging trends, flags risks, and writes executive-ready reports — so you spend time deciding, not digging.

Yes. Benchmark share of voice and sentiment against competitors, and track the topics and thought leaders shaping your category.

Yes. Get instant alerts on spikes in negative sentiment, keyword surges, and potential crises — so you can respond before they escalate.

Marketing, Brand & PR, Product, and executive leadership all use Lolly to turn conversations into decisions.

Plans scale with the volume of conversations and features you need. Book a demo and we'll tailor a plan to how your monitoring grows.

Book a demo, and we'll set up your brand and keywords with you — Lolly begins surfacing insights within minutes.

Turn conversations into smarter business decisions.

Every conversation is a chance to learn, and every insight a chance to grow. Uncover the ones that matter and decide with confidence.