Monitor
Follow competitors, industry news and market conversation.
Competitive & Industry IntelligenceMarket & Industry IntelligenceIntelligence that connects the signals
Intelligence that connects the signals
shaping your market The signals shaping your market
Lolly’s AI brings together market trends, competitor moves, industry conversations, and emerging signals to help you understand what’s changing, why it matters, and what’s next.
Built for teams that need one market view
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
See the market
as it changes
Markets are always moving. Competitor activity, industry developments, conversations, and emerging trends can quickly change the landscape.
Lolly connects these signals so teams can see the bigger picture, understand what’s changing, and respond with greater context on where the market is headed.
Connect
Link market developments to what they mean for you.
Understand
See the forces behind changes in your landscape.
Respond
Act on market shifts while they are still early.
How it works
Build a connected view
of your market
01
02
03
04
05
Map the market
Bring competitors, categories, industries, topics, and market conversations into one view.
Bring signals together
Connect developments across different sources, conversations, and market movements.
Spot what’s emerging
Identify new themes, trends, and changes gaining momentum.
Understand what’s connected
See how market developments, competitor activity, and industry conversations influence each other.
Find what matters next
Turn connected signals into a clearer view of opportunities, risks, and what may shape the market ahead.
What is shaping our category right now?
Three developments lead the category: new packaging rules, a private-label price war and rising interest in refill formats.
Refill conversations grew 38% this quarter, led by retail analysts and creator reviews.
Two competitors have already responded with refill pilots.
3 developments+38% refill interest2 competitor pilots
Ask anything...
Meet Ana
Your AI analyst for market intelligence
Ask Ana what’s changing across your market and get a clear view of the signals, trends, context, and evidence behind it.
- Summarize key market developments
- Explain emerging trends and industry shifts
- Connect competitor moves to broader market changes
- Create market briefings on demand
- Show the evidence behind key findings
The workflow
From market intelligence
to market opportunities
01Start with the questionDefine the market, trend, competitor move, or opportunity you want to understand.
02Build the bigger pictureBring the relevant context together to understand what is happening around it.
03Connect the dotsSee how market developments, players, and trends relate to each other.
04Explore what’s nextIdentify emerging opportunities, risks, and shifts that could shape the market.
05Act with contextUse the intelligence to inform strategy, planning, positioning, and business decisions.
Use cases
Built for teams that need
the complete market view
Strategy Teams
Track market changes and identify developments that could shape strategic priorities.
Questions we get asked first
What is market and industry intelligence?
Market and industry intelligence helps teams continuously understand market developments, competitors, categories, trends and industry activity.
How does Lolly monitor markets?
Lolly continuously detects relevant conversations and signals across social, media, forums and other monitored sources.
Can Lolly identify emerging industry themes?
Yes. Lolly uses AI-powered signal analysis to identify emerging themes, shifts and patterns across monitored market activity.
Can Lolly monitor competitors alongside industry trends?
Yes. Competitive activity can be analyzed alongside broader category and industry signals in the same intelligence workflow.
Can Lolly support market research and due diligence?
Yes. Lolly provides sourced and timestamped intelligence that can support research into markets, companies, competitors and industry developments.
Can market intelligence be exported or integrated?
Yes. Lolly supports CSV and JSON exports, with API and webhook access available for connected intelligence workflows.
Ready to understand what is
shaping your market?
Get a continuously refreshed, source-backed view of your market and industry. Connect the signals, understand what’s changing, and move from research to action faster.A source-backed view of your market that stays current, so you move from research to action.
Book a demo