Discover
Find affiliates by audience, category and reach.
Influencer & Affiliate MarketingAffiliate Partner Recruitment & PayoutsAgentic intelligence to recruit,
Agentic intelligence to recruit,
activate & scale affiliate partners Recruit and scale affiliate partners
Use Lolly’s AI to discover and prioritize the right affiliates, automate partner activation, and continuously optimize performance, payouts, and revenue.
Built for teams growing affiliate programs
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Build an affiliate program
around the right partners
Finding and managing the right affiliates takes more than a partner database. Lolly uses agentic intelligence to help teams discover relevant partners, automate recruitment and activation, and connect performance, attribution, and payouts in one workflow.Find, recruit and activate the right affiliates, with performance, attribution and payouts in one workflow.
Recruit
Automate outreach from first contact to signed partner.
Activate
Onboard partners and get them live in the program.
Track
Connect partner activity to clicks, conversions and revenue.
Pay
Automate commissions and accurate payouts.
How it works
From affiliate discovery to revenue,
all in one workflow
01
02
03
04
05
Discover the right affiliates
Use AI-powered discovery to find and prioritize affiliates based on your audience, category, reach, and campaign criteria.
Recruit & activate partners
Automate outreach and onboarding to move the right affiliates from first contact to active partners.
Manage programs & payouts
Set program terms, manage contracts and commissions, and automate accurate payouts.
@rae.cooks2m
@studio.kai16mTrack performance & attribution
Connect partner activity to clicks, conversions, attribution, and revenue to understand what is driving results.
Optimize & scale
Identify high-performing affiliates, uncover growth opportunities, and continuously improve your partner mix.
Which affiliates should we recruit for the autumn sale?
I found 36 home and lifestyle affiliates whose audience and category match the sale.
Partners like the top 10 already drive 3.1× the conversions of your program average.
Commission terms and onboarding invites are ready to send.
36 candidates10 prioritized3.1× conversions
Ask anything...
Meet Ana
Your AI analyst for affiliate growth
Ask Ana to analyze your affiliate program, find the right partners, and surface what to do next.
- Find partners — Discover affiliates that match your audience and growth goals.
- Evaluate fit — Analyze partner profiles, reach, audience, and past performance.
- Track activation — Identify recruitment and onboarding opportunities.
- Analyze performance — Understand partner activity, attribution, conversions, and revenue.
- Optimize payouts — Surface high-value partners and insights to improve program ROI.
The workflow
From affiliate discovery
to scalable revenue
01Define partner criteriaSet the audience, category, market and performance criteria for the right affiliate partners.
02Discover & prioritizeFind relevant affiliates and prioritize partners based on fit, reach and potential.
03Recruit & activateMove selected affiliates into outreach, onboarding, offers and active partnerships.
04Manage & payTrack affiliate activity, commissions, payouts and partner performance in one workflow.
05Track & optimizeMeasure revenue and partner performance to improve recruitment and scale what works.
Use cases
How your teams can scale
affiliate operations easily
Partnership teams
Discover, recruit, and activate affiliates from one connected workflow.
Questions we get asked first
What is affiliate partner recruitment?
Affiliate partner recruitment is the process of finding, evaluating, and onboarding affiliates who can reach relevant audiences and drive measurable business results.
How can brands find the right affiliate partners?
Brands can use AI-powered discovery to identify affiliates based on audience, category, reach, content, performance, and specific partnership criteria.
How can AI improve affiliate partner recruitment?
AI can analyze large volumes of partner data to identify relevant affiliates, prioritize potential partners, and support faster recruitment and activation.
How do you manage affiliate partners at scale?
A centralized affiliate platform can connect discovery, outreach, onboarding, program management, performance tracking, attribution, and payouts in one workflow.
How do affiliate programs track performance and revenue?
Affiliate platforms connect partner activity with clicks, conversions, attribution, orders, and revenue to show which partners are contributing to business outcomes.
How are affiliate commissions and payouts managed?
Affiliate platforms can centralize commission terms, contracts, attribution data, and payout workflows to help teams manage partner payments accurately.
How can brands identify high-performing affiliates?
Brands can compare partner activity, conversions, attributed revenue, and other performance signals to identify affiliates that are contributing meaningful business value.
How does Lolly help scale affiliate programs?
Lolly connects AI-powered partner discovery with recruitment, activation, program management, attribution, performance, and payouts in one connected workflow.
Ready to scale affiliate growth
with agentic intelligence? Scale affiliate growth with AI
Let Lolly’s agentic intelligence discover the right partners, automate recruitment and activation, and connect performance, attribution, and payouts so your team can scale what works with confidence.Discover partners, automate activation and connect performance to payouts in one place.
See Lolly in action