Analyze
Understand which formats and themes perform best.
Brand IntelligenceContent Strategy OptimizationTurn audience signals into
Turn audience signals into
your next content strategy Audience signals for content strategy
Identify the topics, narratives, formats and audience needs gaining momentum — and turn those signals into content your team can act on.
Built for teams that need better content signals
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Move from content performance
to content opportunity
Content performance tells you what worked.
Lolly connects content performance with audience conversations, emerging topics and competitive signals to uncover what resonates, what’s missing and what your team should create next.
Discover
Find the topics and creators your audience responds to.
Prioritize
Rank content opportunities by potential impact.
Create
Fill content gaps before competitors do.
How it works
Find the content signals
worth acting on
01
02
03
04
05
Define your content landscape
Track your brand, campaigns, topics, formats and competitors.
Identify what resonates
Uncover the themes and content generating the strongest audience response.
Comms team
Support team
Legal teamCompare content performance
See how topics and formats perform across channels and time periods.
Uncover content opportunities
Identify gaps, emerging topics and areas where your content can stand out.
Build your next content brief
Turn the strongest signals into clear directions for what to create, amplify or change.
What content should we create next month?
How-to videos drove twice the engagement of product promos over the last quarter.
Refill and reuse guides are rising in category conversation, and no competitor covers them yet.
Product promos remain the weakest format and can be reduced.
2× engagementContent gapLast quarter
Ask anything...
Meet Ana
Your AI analyst for content strategy
Ask Ana what content is resonating, why it is working, what is missing, and what the team should create next.
- Identify high-response themes
- Explain why content is resonating
- Compare topics and formats
- Find content gaps, under-covered themes and competitive opportunities
- Turn audience signals into content recommendations
The workflow
From content insights
to better content decisions
01Define the goalClarify the audience, business objective and outcome you want to achieve.
02Prioritize the opportunityFocus on the topics, formats and audience needs with the most potential.
03Shape the content directionTurn audience and competitive insights into clear messaging and creative angles.
04Decide what to createChoose the themes, formats and channels worth investing in.
05Build the next briefTranslate the insight into actionable direction for your content team.
Use cases
Built for teams that need
better content signals
Content Teams
Identify the themes and formats worth creating more of.
Questions we get asked first
What is content strategy optimization?
It is the process of using audience and performance signals to improve what content a brand creates, amplifies or stops.
What content signals does Lolly analyze?
Lolly can connect content themes, conversations, sentiment, engagement and brand signals across monitored sources.
Can Lolly compare content formats?
Yes. Teams can compare performance across relevant content formats and channels where the data is available.
Can it identify content themes?
Yes. Lolly can identify themes generating strong audience response and connect them to broader conversations.
Can Lolly analyze competitor content?
Competitive content and conversation signals can be used to understand gaps and opportunities.
How can Ana help?
Ana can identify resonating themes, explain performance drivers and turn audience signals into content recommendations.
Find your next
content opportunity
Turn audience and competitive insights into clear direction for what to create, amplify and improve next.
Find opportunities