Measure
Measure your share of AI answers in your category.
AI VisibilityShare of AI VoiceMeasure your share
Measure your share
of the AI conversation
Lolly measures the proportion of brand mentions your brand receives across a defined set of AI-generated answers, then benchmarks your presence against competitors.
Built for teams tracking competitive AI visibility
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Move from AI visibility numbers
to competitive context
Knowing your AI visibility is useful. Knowing how it compares with competitors and what drives the difference is more useful.
Lolly connects Share of AI Voice to the prompts, topics and sources behind it.
Benchmark
Compare AI visibility with your competitors.
Explain
See the sources and prompts behind the gap.
Grow
Find where your brand can gain AI share.
How it works
Understand your Share of AI Voice
and what drives it
01
02
03
04
05
Define your competitive frame
Set your brand, competitors, categories and prompt set.
Measure AI presence
Track how often your brand appears in AI-generated answers.
Compare Share of AI Voice
Benchmark your AI presence against named competitors.
Explain the gaps
Identify prompts, topics and sources where competitors appear more often.
Find where to grow
Turn competitive visibility gaps into focused areas for content and optimization.
Why is Rival A ahead in AI answers?
Rival A holds 34% of brand mentions across tracked answers; your brand holds 27%.
The gap sits in comparison prompts, where Rival A is cited from two review sites that do not cover you.
You lead in how-to prompts by 9 points.
34% vs 27%2 review sites+9 pts how-to
Ask anything...
Meet Ana
Your AI analyst for Share of AI Voice
Ask Ana who is gaining AI visibility, where your brand is losing ground, and which prompts or sources are driving the gap.
- Track Share of AI Voice over time
- Compare your brand with competitors
- Identify prompts where competitors win
- Explain changes in AI visibility
- Find content and source opportunities
The workflow
From Share of AI Voice
to competitive action
QuestionBenchmarkGapDriversPriority
01Start with the visibility questionDefine where you need to understand your competitive AI position.
02Put your share in contextCompare AI presence across competitors, prompts and categories.
03Locate the competitive gapIdentify where competitors are mentioned, cited or recommended instead.
04Understand what drives the gapConnect visibility differences to topics, sources and content signals.
05Prioritize the opportunityFocus optimization efforts where the gap and business relevance are greatest.
Use cases
Built for teams tracking
competitive AI visibility
Brand & Marketing
Understand how your brand compares in AI-generated recommendations.
Questions we get asked first
What is Share of AI Voice?
It measures your brand’s presence in AI-generated answers relative to competitors across a defined prompt set.
How is it different from traditional share of voice?
Traditional share of voice measures broader market conversation; Share of AI Voice measures brand presence in AI-generated answers.
Can I compare competitors?
Yes. Lolly benchmarks named competitors across the same prompts, categories and time periods.
What can cause Share of AI Voice to change?
Changes can come from prompt behavior, competitor activity, source material and how AI models respond over time.
Can Lolly show where competitors are winning?
Yes. Lolly can identify prompts, topics and sources creating competitive visibility gaps.
What does Ana do?
Ana explains changes in AI visibility and helps identify the prompts and sources behind competitive gaps.
See where you stand
in AI search
Measure your AI presence, benchmark competitors and understand where the biggest visibility gaps and opportunities exist.
See your Share of AI Voice