Now live — the real-time Quick API for live creator data Learn more

lolly
API overview

The World's Richest
Influencer Data

Source and Analyze Influencers faster than ever. Tap into detailed influencer audience and demographics for 380M+ creators across Instagram, TikTok, and YouTube — through one interface & developer-first APIs.

Join 1,000+ brands who have chosen Lolly

G24.8★★★★★rated on G2
  • Morgan Stanley
  • airbnb
  • Apple
  • Alibaba
  • Amazon
  • Toyota
  • Google
  • Microsoft
  • Infosys

World's Richest Audience Analytics

Every creator profile comes with a granular level of audience, performance, authenticity, and brand intelligence data—helping you make smarter marketing decisions, power AI agents, and build better creator products.

  • Creator intelligence

    Creator Score

    65 / 100
    0/100
    Key insights
    • Excellent audience match
    • Content is generally aligned with the brand
    • Low conversion potential from this audience
    Conversion power7/100
    Audience fit100/100
    Content fit60/100
  • Trust & growth

    Creator Authenticity

    High
    AuthenticityHigh· 8.4%
    Susp. engagementLow risk
    Likes spread22%Organic
    Fake likers9.97%Below med.

    Avg. suspicious follower share sits below the peer median.

  • Trust & growth

    Audience Type

    72.2% real
    Real audience80.2%
    Fake followers11.6%
    72.2%real people
    • Real people72.2%
    • Influencers8.0%
    • Real mass followers8.2%
    • Suspicious mass followers3.2%
    • Suspicious accounts8.4%

    Fake followers at 11.6% — below the 14% median for similar creators

  • Trust & growth

    Competitive Benchmarking

    78th percentile
    78thCategory ranking
    64thEng. percentile
    82ndConv. potential

    Compared to creators with 1M–5M subscribers in Entertainment

    Fake followers distribution
    Median 12.6%8.4%

    Fewer fake followers than 71% of similar creators

  • Performance

    Growth Trend

    Steady
    FollowersLikes
    30d15d7d
    Growth12%
    Decline2%
    Spike indicators1 viral spike
    40K30K20K10K
    Jun 3Jun 10Jun 17Jun 24Jul 1

    Steady organic follower growth with one content-driven spike.

  • Performance

    Performance Overview

    3.98M views
    VideosShortsPostsStories
    Median views3.98M
    Median eng. rate0.24%
    Estimated reach105K
    Est. impressions128K
    Median views rate85.4%
    Avg. shares12K
  • Audience

    Age & Gender Breakdown

    65% female
    65%female
    • Female65%
    • Male35%
    Age distribution
    AllFemaleMale
    13–177.4%
    18–2445.6%
    25–3436.7%
    35–447.2%
    45–643.1%
  • Audience

    Location

    US 38.6%
    CountriesStatesCities
    🇺🇸US38.6%
    🇬🇧GB9.5%
    🇨🇦CA6.9%
    🇮🇳IN4.1%
    🇦🇺AU3.8%
    🇩🇪DE3.1%
  • Audience

    Audience Interests

    Friends 33%
    Friends & family33.1%
    Clothes & accessories31.2%
    Coffee & beverages30.9%
    Photography29.7%
    Food & grocery26.7%

    Audience interests align with your category — food & beverage in top 3

  • Audience

    Audience Reachability

    88.8%

    Share of audience by number of accounts they follow — fewer followings means your content is more likely to be seen.

    < 50041.0%
    500–1,00029.6%
    1,000–1,50018.2%
    > 1,50011.2%

    88.8% of the audience is highly reachable — above average

  • Deal

    Brand Safety Analysis

    Safe
    Tone review
    • No profanity or aggressive language detected
    • No hate speech or toxic language indicators
    • Theme appears emotional, potentially music-related
    Controversy assessment
    • No sensitive or personal topics explicitly present
    • No political affiliations or controversial stances
    • No discussion of contentious subjects
  • Deal

    ROI Forecast

    +200%
    Expected views27.5K636K3.96M
    Conversion rate0.00%5.00%0.30%
    CPM$0$200$25
    Estimated ROI+200%

    Based on 3.96M views at $25 CPM, with 0.30% conversion rate

    $957,984Profit$98,965Cost

One creator profile · 12 of the 30+ panels in the app

More than creator data

A foundation your team can build a whole product on — not just a dataset.

App-ready data

Skip the heavy lifting. Get structured, ready-to-use responses and save months of engineering work.

response.json
{
"results": 248,
"top": [
"@mia.k",
"@devon.b"
]
}
{
}
GET/v1/influencers/lookup
{
"username": "alexrivers",
"followers"12.4M,
"verification_status": true
}

AI-powered search

Our AI search endpoints unlock use-cases that weren't possible before — and give your product a real edge.

Scale without limits

Leave freshness and scale to us. Spend your energy on the product only you can build.

Alex RiversAlex Rivers @alexrivers
0.0MFollowers0.0%Engagement

Wherever creators post, Lolly is already there

5platforms
Instagram
TikTok
YouTube
X
Snapchat
More coming soon

Discovery API. Search every creator.

Query 380M+ creators across TikTok, Instagram, YouTube, X, and Snapchat.

lifestyle creators · US · 50k+
@maya.moves1.5M followers · 6.4% ENG98% match
@lia.mua1.2M followers · 5.9% ENG96% match
@leo.trains840K followers · 5.1% ENG94% match

Pull full reports — audience, engagement rate, fraud checks, average views, and more.

690
Avg likes
42
Avg comments
2.5%
Avg views

Find creators with AI search, or with plain keywords, filters, and audience demographics.

Search with AI
Woman wearing a 1920s outfit

Explore brand collaborations, sponsorships, and creator timelines.

Brand collaborations
🛍️👟🎧💄
Learn more

Quick API. Real-time creator data.

Query live, unfiltered data straight from a creator's profile.

GET /api/public/v1/influencers/lookup
{
  "data": {
    "basic_profile_information": {
      "username": "janedoe",
      "verification_status": true
    },
    "performance_engagement": {
      "followers": 1200000,
      "engagement_rate": 3.42
    }
  }
}

Track campaign posts, monitor mentions, and watch performance move in real time.

@lunavisuals@lunavisuals95,000 followers4.2%
Recent mentions
@mention#campaign+12 more
Mentions today04.2%

Analyse content, enrich your workflows, or pull live metrics for market and brand intelligence.

GET /api/public/v1/influencers/lookup?platform=instagram
GET /api/public/v1/influencers/lookup?platform=tiktok
GET /api/public/v1/influencers/lookup?platform=youtube
Learn more

Trusted by the teams building the creator economy

Olympia S.
Olympia S.Senior Director of Brand Marketing
G2
Lolly are incredibly quick in their responses, so if we were having issues or not getting the results we expected, they are always able to change direction and pivot. And for us, that is extremely great.
Jay K.
Jay K.President, Paragon Laboratories
G2
Giving our users access to creator data this deep and detailed is a big deal. The creator economy is core to how we go to market — partnering with Lolly opens up a whole new channel for their growth.
Stacie M.
Stacie M.Senior Director, Growth Marketing
G2
We plugged into the Lolly API in days, not months. The data depth and freshness mean our team ships creator features we simply couldn't build before.

One API. Unlimited creator possibilities.

Custom influencer marketing platform.

Build and launch influencer marketing software with live creator data at the core.

AI applications and agents.

Feed clean, structured creator data to your models, agents, and enrichment pipelines.

Internal tools and workflows.

Wire creator intelligence into the internal dashboards and workflows your team runs on.

Built for production. Ready to scale.

api-app.lolly.com
GET/api/public/v1/influencers/lookup
200 OK· 84ms
{
"username": "janedoe",
"followers": 286927835,
"verification_status": true
}
Rate limit
1,000 req/s
{ }

Developer-first by design. The Lolly API takes you from an idea to production-ready as fast as possible.

  • Predictable, resource-oriented endpoints and URLs, built on REST principles.
  • Stateless communication and a uniform, consistent interface.
  • Clean, structured JSON that makes requests and responses easy to handle.

See every search. Every response.

Requestapi-app.lolly.com
curl -X GET \
  'https://api-app.lolly.com/api/public/v1/influencers/lookup?platform=instagram&username=janedoe' \
  -H 'Authorization: Bearer lly_live_<your_key>'
Response200 OK · application/json
{
  "meta": {
    "request_id": "req_9f8c1a2b3d4e5f60",
    "api_version": "v1"
  },
  "data": {
    "basic_profile_information": {
      "username": "janedoe",
      "influencer_name": "Jane",
      "url": "https://www.instagram.com/janedoe/",
      "verification_status": true,
      "is_private": false
    },
    "performance_engagement": {
      "followers": 286927835,
      "engagement_rate": 0.34,
      "engagement_breakdown": {
        "average_likes": 972429,
        "average_comments": 5628
      }
    }
  }
}

Tell Us What You're Building

Let’s build something powerful. Book a call, share your goals, and start shipping on Lolly.

Let's Talk

Frequently asked questions

Generate an API key in your Lolly account under API access — the full key (lly_live_…) is shown once, so store it securely. Send it on every request in the Authorization header as a Bearer token. Keys need the influencers:read and influencers:refresh scopes to call the lookup endpoint.

Instagram, TikTok and YouTube. Pass platform=instagram, tiktok or youtube together with a username to GET /api/public/v1/influencers/lookup. Results are cached per platform, so the same handle on different platforms never collides.

A Report lookup returns the full, enriched profile — audience demographics, engagement, posts and more — and resolves in about 70 seconds via polling. A Quick lookup returns a fast, lightweight snapshot in a single call (~5–12s, no polling). A Report costs 1 credit; a Quick costs 0.05 credit.

Credits are spent only on a definitive result — a returned profile (200) or a confirmed no-result (404). You are never charged while a lookup is still processing (202), when you are out of credits (402), or on an upstream error (502). Charges are idempotent per request, and unused credits roll over during your term.

Requests are throttled to 60 per minute per API key. Every response carries X-RateLimit-Limit, X-RateLimit-Remaining and X-RateLimit-Reset headers; if you go over the limit you get a 429 with a Retry-After header telling you how long to wait.

An account that exists but sits below the ~900-follower threshold returns 404 not_influencer — distinct from not_found, which means the handle does not exist on the platform. Both are definitive results.

The data infrastructure for creator platforms

Search 380M+ creators and find the right ones fast. Spend the rest of your day building.

Get started