Measure
Track how much of the conversation your brand owns.
Competitive & Industry IntelligenceShare of Voice TrackingUse AI to see and grow your share
Use AI to see and grow your share
of the market conversation Grow your share of the conversation
Lolly’s AI measures your share of voice across competitors, topics, and industry conversations, helping brands understand what drives your visibility, where you stand, and where to grow.
Built for teams decoding share of voice
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Go beyond the share-of-voice score
to see what drives it
Your share of voice score tells you how much of the conversation your brand owns. But the number alone doesn’t tell you what’s driving it or where to grow.
Lolly connects share-of-voice data to the mentions, topics, events, and conversations behind it — helping teams understand what changed, why it matters, and where to act.
Understand
See the topics and sources driving the number.
Benchmark
Compare share of voice with competitors over time.
Grow
Find the conversations where you can win more share.
How it works
Understand your share of voice
and what it means
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Set your market frame
Define the brands, competitors, topics, and categories you want to compare.
Map the conversation
See how attention is distributed across your competitive landscape.
Measure your share
Track how your brand’s share of conversation changes against competitors over time.
Understand what moves it
Identify the topics, events, campaigns, and conversations driving those changes.
Find where to grow
Use the insights to spot gaps, opportunities, and areas where your brand can increase its voice.
Why did our share of voice drop last week?
Your share of voice fell from 24% to 19% as Halden Group launched its autumn campaign.
The shift sits in sustainability conversations, where Halden gained 1,300 mentions in five days.
Your visibility in product-review conversations is unchanged.
−5 pts1,300 mentions5 days
Ask anything...
Meet Ana
Your AI analyst for share of voice
Ask Ana who is gaining attention, what changed in your share of voice and which conversations are driving the movement.
- Track share-of-voice changes over time
- Compare your position against competitors
- Identify topics and events driving shifts
- Explain sudden changes in visibility
- Connect the numbers to the conversations behind them
The workflow
From share of voice
to strategic action
01Start with the questionIdentify what you want to understand about your brand’s visibility.
02Put the number in contextSee your share of voice alongside competitors, categories, and market conversations.
03Understand what it meansUse the context behind the numbers to identify what is shaping your visibility.
04Explore the opportunityFind gaps, rising conversations, and areas where your brand can gain more attention.
05Turn insight into actionUse what you learn to inform campaigns, content, positioning, and market strategy.
Use cases
Make share of voice useful
across the business
Brand & Marketing Teams
Understand how your brand is being seen and what’s driving attention.
Questions we get asked first
What is share of voice tracking?
Share of voice tracking measures the relative share of relevant conversation associated with your brand or competitors within a defined category or competitive set.
How does Lolly track share of voice?
Lolly monitors relevant mentions and conversations, compares them across a defined competitive set and connects the resulting metric back to underlying mentions.
Can I track share of voice against specific competitors?
Yes. Teams can create competitive watchlists around named competitors, brands, products and category terms.
Can Lolly explain why share of voice changed?
Yes. Lolly identifies topics, events and conversations associated with meaningful changes in market presence.
Can share-of-voice metrics be validated?
Yes. Lolly is designed to reconcile share-of-voice metrics back to the underlying mentions and sources.
Can share of voice be monitored continuously?
Yes. Lolly continuously monitors relevant market activity and can surface meaningful changes through its intelligence and alerting workflows.
Know who owns the conversation
and why
Go beyond the Share of Voice number. Understand what’s driving your visibility, where you stand against competitors, and where your next opportunity lies.See what drives your share of voice and where your next opportunity is.
Book a demo