Online Reputation ManagementBrand Monitoring

Agentic brand monitoring
that knows what matters

Lolly continuously monitors your brand, executives and digital presence across social, news, forums, open web and visual content, detecting meaningful reputation shifts, impersonation and emerging threats.

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Built for teams protecting brand trust

  • Morgan Stanley
  • airbnb
  • Apple
  • Alibaba
  • Amazon
  • Toyota
  • Google
  • Microsoft
  • Infosys

Why it matters

Move from monitoring
to reputation intelligence

Reputation risk rarely appears in one place.

Lolly connects text, visual, executive and conversational signals so teams can understand what is changing, investigate the risk and respond with evidence.

Monitor

Watch social, news, forums and visual content.

Detect

Flag fake profiles, misuse and negative spikes.

Investigate

See which sources carry the highest risk.

Respond

Prioritize the issues that need action first.

How it works

See the reputation signals
that matter

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02
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Define your entities

Set the brands, executives, products, aliases and assets you want to protect.

Monitor relevant surfaces

Track social, news, forums, blogs, open-web and visual mentions.

Detect meaningful threats

Surface reputation shifts, impersonation signals and unusual activity.

Investigate the evidence

Review the source, context, sentiment, visuals and related activity behind a signal.

Route the response

Prioritize the issue and move it into the right response or takedown workflow.

See Lolly’s capabilities
Ask Ana+ New chatHistory
What changed around our brand this week?

Negative mentions rose 34% after a fake support account began replying to customers on X.

Lolly linked the account to two look-alike profiles created in the same 48 hours.

Coverage in news and forums is unchanged.

+34%3 profiles48 hours
Ask anything...
Meet Ana

Your AI analyst for brand reputation

Ask Ana what is changing around the brand, which risks need attention, and what evidence supports the finding.

  • Summarize reputation changes
  • Explain spikes and emerging threats
  • Investigate brand or executive impersonation
  • Connect related signals across sources
  • Prepare concise reputation briefings
Ask Ana

The workflow

From reputation signals
to coordinated response

SignalExposureRiskOwnerOutcome
01Start with the issueReview the signal, threat or reputation change that needs attention.
02Understand the exposureSee the source, audience, reach and related activity around it.
03Assess the riskEvaluate severity, credibility and potential impact on the brand.
04Assign the responseRoute the issue to communications, legal, security or the relevant owner.
05Keep the case connectedMaintain the evidence, actions and outcome in one response record.
Explore the workflow

Use cases

Built for teams
protecting brand trust

Brand & Communications

Monitor reputation and respond to emerging narratives.

See how Lolly adds value

Questions we get asked first

What is brand monitoring?

Brand monitoring continuously tracks mentions and reputation signals related to a brand across relevant online sources.

What does Lolly monitor?

Lolly monitors social, news, forums, blogs, the open web and visual content, including images and video.

Can Lolly monitor executives?

Yes. Brand and executive entities can be monitored within the same reputation workflow.

Can Lolly detect impersonation?

Yes. Lolly can identify brand and executive impersonation signals across fake profiles, pages and social content.

Does Lolly support takedowns?

Yes. Confirmed cases can move into managed or client-led takedown workflows.

What does Ana do?

Ana helps investigate reputation changes, explain threats and summarize the evidence behind them.

Know what matters
about your brand

See meaningful reputation shifts, emerging threats and impersonation signals — and turn them into action before they escalate.

See it in action