Product signals
Find feature requests, workarounds and recurring pain points.
Social Media IntelligenceTechnology & SaaSHear what customers say about
Hear what customers say about
your product outside your stack
Monitor product launches, reviews, developer conversations, customer sentiment and competitor activity to identify issues and opportunities before they become bigger problems.
Built for product and marketing teams listening beyond their owned channels.
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Customer feedback does not stop
at the support queue
Developers, customers, reviewers and competitors discuss products in places internal systems cannot fully capture. Lolly connects those conversations to reveal recurring issues, emerging use cases and shifts in product perception.
Developer signals
Understand technical conversations, adoption themes and community concerns.
Competitive signals
Track comparisons and narratives shaping buying decisions.
How it works
Turn customer and developer conversation into
product insight
01
02
03
04
05
Monitor launches and releases
Track reactions to launches, feature releases, pricing changes and major announcements.
Spot product trends
Identify new use cases, feature requests and technology themes that are gaining conversation.
Track competitive narratives
Compare how customers and communities describe competing products and categories.
Understand customer drivers
Find the issues, benefits and experiences most associated with positive or negative conversation.
Monitor reviews and developer communities
Bring external product feedback and technical conversation into a broader intelligence view.
What are users saying about our latest release?
Release conversation is up 3.1× against baseline, mostly on Reddit and developer forums.
The new API limits are the top negative theme — 186 threads mention workarounds.
Onboarding is the most praised change, cited in 42% of positive reviews.
3.1× baseline186 threads42% positive
Ask anything...
Meet Ana
Your AI analyst for product signals
Ask Ana what customers and developers say about launches, features and competitors outside your owned channels.
- Summarize reaction to launches and releases
- Explain recurring friction and feature requests
- Compare narratives against alternatives
- Surface developer community concerns
- Route findings to product and CX teams
The workflow
From product conversation to
product decision
01Collect product and category conversationReviews, communities, social and news.
02Classify themes and sentimentFeatures, pricing, reliability and support.
03Identify recurring issues or opportunitiesWhat keeps coming back, release after release.
04Compare competitorsWhere rivals are praised and where they are not.
05Validate source examplesRead the thread before it becomes a ticket.
06Route findings to product, marketing, CX or leadershipWith a link to the evidence.
Use cases
Where product and customer intelligence
creates leverage
Product launches
Monitor reactions to launches, releases and feature announcements beyond owned feedback channels.
Questions we get asked first
What is social intelligence for SaaS?
It is the analysis of public digital conversations to understand product perception, customer needs, competitive narratives and emerging technology topics.
Can social listening identify product issues?
It can surface recurring public complaints, questions, workarounds and negative themes that teams can investigate alongside internal product and support data.
How can SaaS companies monitor competitors?
Teams can compare competitor mentions, themes, sentiment and category narratives to understand how products are being positioned and discussed.
Can developer conversations be included?
Where relevant sources are available, developer and technical community discussions can add product and category context.
Who uses technology customer intelligence?
Product, growth, marketing, customer experience, developer relations, competitive intelligence and executive teams can use the findings.
Find product signals before
they become bigger problems
Explore customer sentiment, recurring issues and competitive conversations across the channels where users are already talking.
Book a demo now