Identify
Find the partner content already performing.
Influencer & Affiliate MarketingPartner Ad Amplification & AttributionTurn partner content into
Turn partner content into
a scalable growth channel Turn partner content into growth
Identify high-performing creator and affiliate content, secure usage rights, amplify it across paid channels, and measure its impact on reach, conversions, revenue, and ROI.
Built for teams making proven content work harder
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Turn proven partner content
into scalable paid growth
Identify your best-performing creator and affiliate content, secure the rights to use it, amplify it across paid channels, and connect every activation to measurable business outcomes.
Secure rights
Manage permissions and usage rights for paid campaigns.
Amplify
Put proven content behind paid campaigns.
Attribute
Connect paid performance back to partner and content.
Optimize
Scale what works based on ROI.
How it works
From partner content to
measurable paid growth
01
02
03
04
05
Identify top content
Find high-performing creator and affiliate content worth amplifying.
Evaluate amplification opportunities
Identify content with potential to perform through paid media.
@nina.makes2m
@mara.daily16mSecure usage rights
Manage content permissions and usage rights for paid campaigns.
Amplify across channels
Activate partner content across Meta, TikTok, YouTube, and other paid channels.
Measure & optimize
Track reach, conversions, revenue, and ROI to scale what works.
Which partner posts should we put behind paid spend?
Seven creator posts outperformed the rest of the campaign on engagement and saves.
Five already have paid usage rights cleared; two are waiting on creator approval.
Amplifying the cleared five on Meta and TikTok is the fastest win.
7 winning posts5 rights clearedMeta · TikTok
Ask anything...
Meet Ana
Your AI analyst for partner content & paid growth Your AI analyst for partner ads
Ask Ana to find the content worth amplifying, understand why it performs, and identify where to scale it.
- Find winning content — Surface high-performing creator and affiliate content.
- Identify opportunities — Spot content with potential for paid amplification.
- Analyze performance — Connect content performance with reach, conversions, and revenue.
- Track attribution — Understand the impact of amplified partner content across channels.
- Guide investment — Identify what to amplify, scale, and optimize next.
The workflow
From partner content
to paid growth
01Identify winnersFind partner content generating strong engagement, response and audience interest.
02Assess paid potentialEvaluate content and creators based on performance, audience fit and amplification potential.
03Secure rightsManage the approvals and usage rights needed to turn partner content into paid media.
04Amplify & distributePut high-performing partner content behind paid campaigns across relevant channels.
05Attribute & scaleConnect paid performance back to the partner and content to guide future investment.
Use cases
How your teams can scale partner content
into paid growth
Influencer teams
Identify top-performing creator content and opportunities to amplify it.
Questions we get asked first
What is partner ad amplification?
Partner ad amplification turns high-performing creator and affiliate content into paid campaigns to extend its reach and drive measurable results.
How do brands identify partner content worth amplifying?
Brands can analyze content performance, engagement, audience relevance, and campaign results to identify content with strong paid amplification potential.
Why are content usage rights important for paid amplification?
Usage rights determine how and where partner content can be used in advertising. Managing permissions alongside content helps teams activate campaigns with greater confidence.
Which channels can partner content be amplified across?
Partner content can be activated across paid channels such as Meta, TikTok, and YouTube, depending on content rights and campaign requirements.
How do you measure the ROI of partner ad amplification?
Connect amplified content with reach, conversions, attributed revenue, and campaign spend to understand its contribution to business outcomes and ROI.
How can AI help with partner content amplification?
AI can identify high-performing content, surface amplification opportunities, analyze results, and help teams determine what content to scale next.
What can Ana do for partner ad amplification?
Ana helps identify content worth amplifying, analyze its performance, track attribution, and surface opportunities to improve paid media outcomes.
How does partner ad amplification improve creator and affiliate marketing?
It extends the value of proven partner content beyond organic distribution by turning strong-performing content into measurable paid growth opportunities.
Ready to scale the partner
content already working? Scale the partner content that works
Let Lolly identify high performing partner content, unlock paid amplification opportunities, and connect every activation to conversions, revenue, and ROI — so you can scale what works with confidence.Amplify your best partner content and tie every activation to revenue and ROI.
Book a demo now