Classify
Separate positive, neutral and negative conversation at scale.
Brand IntelligenceSentiment & Emotion AnalysisUnderstand the emotions behind
Understand the emotions behind
every brand conversation The emotions behind your brand
With Lolly, go beyond positive, neutral and negative. Identify the emotions, topics, products and experiences driving audience response across conversations, campaigns and competitors.
Built for teams reading audience response
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Uncover the emotion
behind sentiment
Sentiment shows whether people feel positive, neutral or negative.
Lolly goes deeper to identify the emotions, topics and experiences driving those reactions across conversations, campaigns, competitors and content formats.
Understand
See the emotions behind each sentiment shift.
Explain
Trace feelings back to the topics that triggered them.
Act
Respond where emotion is strongest and rising.
How it works
Turn audience sentiment
into clear insight
01
02
03
04
05
Define what to analyze
Set the brands, products, campaigns, topics and audiences you want to understand.
Classify sentiment
Measure positive, neutral and negative sentiment across monitored conversations.
Decode the emotion
Go beyond sentiment to identify the emotions shaping audience response.
Support team
Brand team
Security teamUnderstand the context
Connect sentiment and emotion to topics, events, content and audience responses.
Uncover what’s driving response
Identify the conversations, experiences and themes behind meaningful audience reactions.
Why did sentiment around our new range drop?
Negative sentiment on the new range rose from 18% to 27% over the past ten days.
The dominant emotion is frustration, mostly about refill availability in stores.
Joy around the packaging design remains the strongest positive signal.
+9 ptsFrustration10 days
Ask anything...
Meet Ana
Your AI analyst for sentiment & emotion
Ask Ana what is driving the change in sentiment, what people are feeling, and which topics or experiences are behind it.
- Explain sentiment changes
- Identify the emotions behind conversations and the topics triggering them
- Compare sentiment across products or competitors
- Find topics, products and experiences linked to positive or negative reactions
- Summarize audience response to campaigns
The workflow
From audience response
to better brand decisions
01Identify the decision to makeDefine the messaging, campaign, product or customer experience question you need to answer.
02Evaluate audience responseUnderstand how different audiences are responding to your brand, content or campaigns.
03Benchmark the responseCompare sentiment and emotions across audiences, campaigns, competitors and time periods.
04Uncover opportunitiesIdentify messaging gaps, content opportunities and areas where audience response can improve.
05Adapt with confidenceUse the insight to refine messaging, content, campaigns and customer experiences.
Use cases
Built for teams that need
to understand audience response
Brand Teams
Track how brand perception and emotions evolve over time.
Questions we get asked first
What is sentiment analysis?
Sentiment analysis classifies conversations by overall positive, neutral or negative sentiment.
What is emotion analysis?
Emotion analysis goes deeper than sentiment to identify the emotional response expressed in a conversation.
Can Lolly analyze sentiment across languages?
Lolly’s platform supports multilingual text matching, sentiment and emotion classification.
Can sentiment be analyzed in visual content?
Yes. Lolly can analyze text and detected visual brand mentions across images and video.
Can I compare sentiment across campaigns?
Yes. Campaign windows can be compared to understand changes in sentiment and audience response.
How can Ana help?
Ana can explain sentiment changes, identify emotional drivers and summarize what audiences are responding to.
Turn audience insight
into better action
Go beyond sentiment scores with Lolly. Understand the emotions and topics shaping audience response, and use those insights to improve your campaigns, content and customer experience.Understand the emotions behind audience response and use them to improve campaigns and content.
Understand your audience