Monitor
Follow competitor launches, messaging and campaigns.
Competitive & Industry IntelligenceCompetitive IntelligenceAI-first competitive intelligence
AI-first competitive intelligence
for brands
Lolly’s AI continuously analyzes competitor mentions, sentiment, engagement, and share of voice to uncover what’s changing across your competitive landscape. Every signal is connected to source-level evidence, giving teams the context to understand why it matters and where to act.
Built for teams tracking what competitors change
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Move from competitor research
to competitive intelligence
Competitive research gives you a snapshot of the market at that time. But the competitive landscape keeps changing with new launches, shifting messages, customer reactions, and emerging competitors.
Lolly uses AI to continuously track the competitive signals that matter. See what changed, understand why it matters, and know where to act without waiting for the next research cycle.
Compare
Benchmark your brand against the competitive set.
Understand
See why the market is reacting the way it is.
Act
Turn competitive shifts into timely decisions.
How it works
Turn competitive signals into
clear, actionable intelligence
01
02
03
04
05
Build your competitive watchlist
Track the competitors, brands, categories, and topics that matter to your business all in one place.
Capture what’s happening
Lolly continuously monitors relevant conversations and signals across social, media, forums, and other sources.
Let AI connect the dots
AI analyzes sentiment, engagement, themes, and changes to uncover meaningful patterns across your competitive landscape.
Spot important changes
Get timely alerts when competitor activity, positioning, momentum, or market conversations shift.
See the evidence and act
Drill into the source behind every important signal, understand the context, and use the intelligence to guide strategy, positioning, and planning.
What changed across our competitors this month?
Corvale’s share of voice rose 6 points after its pricing launch on 9 September.
Most of the lift came from creator reviews and two industry newsletters. Sentiment on the new tier is mixed.
Your share held steady, but Corvale now leads the pricing conversation.
3 competitors+6 pts share of voice412 source mentions
Ask anything...
Meet Ana
Your AI analyst for competitive intelligence
Ask Ana about a competitor, category or market movement and get a concise answer that brings together relevant signals, context and source evidence.
- Compare named competitors across key market signals
- Summarize what changed and why it matters
- Explain the conversations behind competitive movement
- Surface emerging threats, opportunities and whitespace
- Generate on-demand competitive briefings
The workflow
From competitive insights
to action-ready intelligence
01Start with the business questionDefine what you need to understand and why it matters.
02Build the competitive pictureBring the relevant signals together to see the bigger picture.
03Find the story behind the shiftConnect the dots to understand what is driving the change.
04Get the answer you needExplore the insight with Ana and get focused, evidence-backed answers.
05Put the intelligence to workTurn insights into decisions across strategy, product, and marketing.
Use cases
Built for teams making
high-stakes decisions Built for high-stakes decisions
Competitive & Corporate Strategy
Track competitors, market shifts, and signals that shape strategic decisions.
Questions we get asked first
What is competitive intelligence software?
Competitive intelligence software continuously monitors competitors, markets and relevant signals to help teams understand competitive positioning, movement and opportunities.
How does Lolly help with competitor analysis?
Lolly monitors named competitors, products, topics and market signals, then uses AI-powered analysis to surface relevant insights, trends and competitive movements.
Can Lolly benchmark competitors?
Yes. Lolly enables teams to compare competitors across share of voice, mentions, sentiment, engagement and other relevant competitive signals.
Can Lolly identify emerging competitors or movements?
Lolly can monitor category and market signals beyond named competitors, helping teams identify emerging themes, movements and potential whitespace.
Can competitive intelligence be traced back to sources?
Yes. Competitive and market signals can be traced to underlying mentions and sources, with timestamped evidence available for validation.
Can teams export competitive intelligence?
Yes. Lolly supports CSV and JSON exports, and its platform content also supports API and webhook access for teams building connected workflows.
Ready to turn competitive monitoring
into AI-powered intelligence? Ready for AI-powered intelligence?
Turn continuous competitor monitoring into source-backed intelligence that helps your strategy, product, and marketing teams understand what matters and act with confidence.Turn competitor monitoring into source-backed intelligence your teams can act on.
Book a demo