Velocity
Spot conversations growing faster than their normal baseline.
Social Media IntelligenceTrend DetectionSpot emerging trends
Spot emerging trends
before they take off
Lolly monitors conversations across platforms and identifies what is gaining momentum, helping teams distinguish genuine trends from short-lived or artificial spikes.
Built for teams that spot momentum early
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Not every spike is a trend.
The useful signal keeps gaining momentum.
Lolly looks beyond raw volume to identify conversations that are accelerating, spreading across sources or developing into meaningful narratives. That helps teams investigate what is genuinely gaining traction before it becomes impossible to ignore.Lolly spots conversations that are accelerating and spreading, so you can act before a trend peaks.
Context
Connect momentum to topics, sources, audiences and events.
Relevance
Separate meaningful category movement from temporary noise.
How it works
Find the signals that are
gaining momentum
01
02
03
04
05
See what is accelerating
Identify topics whose conversation is growing faster than their recent baseline.
Separate momentum from noise
Use context, source patterns and conversation characteristics to investigate whether a spike represents a durable trend or a short-lived event.
Track trends across formats
Connect themes appearing in text, images and video so visual and conversational momentum can be viewed together.
Spot category shifts early
Compare emerging topics across brands, products and categories to identify changes before they become obvious in retrospective reports.
Follow the topics that matter
Prioritize trends using brand, market and audience context instead of treating every rising topic as strategically important.
What is accelerating right now?
Four topics are moving. Three are real and one is manufactured.
“Refill packs” is up 3.2× week over week, pushed by eleven creators with no connection to each other.
“Restock” traces back to a single coordinated network — I would not build a brief on it.
3.2× in 7 days11 unrelated creatorsauthenticity 0.88
Ask anything...
Meet Ana
Your AI analyst for trend detection
Ask Ana to analyze emerging conversations, understand what is accelerating, and explain what is driving the trend.
- Spot emerging trends — Surface conversation spikes as they happen.
- Track momentum — Identify topics and conversations accelerating fastest.
- Assess authenticity — Distinguish organic momentum from coordinated activity.
- Understand what’s driving it — Connect trends to people, topics, and content.
- Know when to act — Highlight significant spikes and emerging conversations early.
The workflow
Turn trend signals into
a decision
Trace the finding back to the conversations that explain what changed.
01Detect unusual growthVolume, velocity and reach move beyond the normal baseline.
02Identify the topic and its driversThe posts, creators and communities carrying it.
03Validate the conversationRead the original content before a trend is called.
04Compare against category and competitorsSee whether the move is yours or the market’s.
05Decide whether to respond, create, investigate or monitorEvery finding leaves with an owner and a next step.
Use cases
Where trend intelligence
creates value
Trend scouting
Find topics, themes and narratives gaining momentum before they become obvious in mainstream reporting.
Questions we get asked first
What is trend detection in social media?
It is the process of identifying topics and conversations that are gaining momentum across online channels.
How does trend detection differ from volume tracking?
Volume shows how much people are talking. Trend detection focuses on the rate of change, context and drivers behind that movement.
Can Lolly detect emerging trends early?
Lolly is designed to surface growing conversations and changes in momentum so teams can investigate them before they become established themes.
Can trends be analyzed across images and video?
Yes. Lolly’s SMI positioning includes multimodal signals, which can help teams identify themes that are not expressed only through text.
What teams use trend intelligence?
Strategy, marketing, content, consumer insights, product and innovation teams can use trend signals for planning and prioritization.
See what is starting
to take off
Explore emerging conversations around your brand, category and competitors and see which topics are gaining meaningful momentum.
Book a demo now