Who is talking?
Identify audience groups, communities and conversation patterns.
Social Media IntelligenceAudience & Consumer InsightsTurn real conversations into
Turn real conversations into
a clearer picture of your audience A clearer picture of your audience
Turn real conversations into audience insights. Lolly helps you understand who is talking, what they care about and what is driving the conversation across social and the open web.
Built for teams that want unprompted signals
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
People reveal needs in
the language they actually use
Lolly analyzes ongoing conversations to surface interests, frustrations, motivations and emerging needs. Instead of asking only what people think, teams can observe what they choose to discuss when no survey is prompting the answer.See the interests, frustrations and needs people raise on their own, with no survey prompting them.
What matters to them?
Surface needs, interests, frustrations and recurring themes.
What is changing?
Track shifts in attention, language and consumer priorities over time.
How it works
Find the needs, interests and behaviors
within the conversation
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02
03
04
05
Map who is participating
Analyze audience characteristics and conversation patterns to understand who is contributing to a topic.
Find the themes that matter
Identify recurring needs, interests, frustrations and motivations within the conversation.
Build meaningful audience groups
Create segments based on shared conversation characteristics rather than relying only on broad demographic labels.
Connect words with visual behavior
Include image and video signals when the audience communicates through formats beyond text.
Track audience shifts
Compare audience themes and interests over time to see what is changing rather than treating an audience profile as static.
Who is actually driving this conversation?
Two groups, and they barely overlap.
25–34 in the US carries the volume and talks about price. 18–24 in the UK carries the sentiment and talks about design.
Nine creators post to both. That is the shortest route from one group to the other.
2 core segments9 shared creatorssentiment +11 pts
Ask anything...
Meet Ana
Your AI analyst for audience insights
Ask Ana to understand who is driving conversations, what they care about, and how audiences are changing.
- Understand your audience — Analyze demographics, interests, behaviors, and locations.
- Find influential voices — Identify creators and audiences shaping key conversations.
- Uncover audience interests — Surface the topics, themes, and interests driving engagement.
- Analyze sentiment & emotion — Understand how audiences feel about key topics and brands.
- Spot audience shifts — Detect emerging audience trends and changes in conversation.
The workflow
From audience signal to
consumer insight
Trace the finding back to the conversations that explain what changed.
01Start with a business questionPositioning, product, campaign or category.
02Collect relevant conversationsAcross social, news, forums and the open web.
03Identify audience groups and themesWho is speaking and what they care about.
04Compare segments and time periodsDifferences between groups and shifts over time.
05Validate findings against source evidenceEvery conclusion traces back to real posts.
06Share the insight with the team that can act on itBrand, product, marketing or strategy.
Use cases
Where audience intelligence helps teams
make better decisions Where audience insight helps teams
Consumer research
Discover what people naturally talk about, ask for and care about without relying only on prompted research.
Questions we get asked first
What are audience and consumer insights?
They are structured findings about what people care about, how they talk about a category or brand and what themes or needs are shaping their behavior.
How is social intelligence different from surveys?
Social intelligence captures spontaneous public conversation, while surveys and panels ask people specific questions. The methods can complement each other.
Can Lolly identify audience segments?
Lolly’s audience intelligence workflow can organize conversation participants and themes into useful groups for analysis.
What can consumer insights reveal?
Teams can investigate interests, needs, frustrations, themes, sentiment and changes in conversation around a brand or category.
Who uses consumer intelligence?
Consumer insights, strategy, marketing, product, brand and research teams can use conversation data to complement formal research.
Discover what your audience
really cares about
Explore audience segments, sentiment and conversation drivers using real-world data from people already talking about your brand and category.
Book a demo now