Detect
Catch negative spikes and new narratives early.
Online Reputation ManagementCrisis ManagementDetect reputation crises
Detect reputation crises
before they escalate
Lolly detects unusual spikes, emerging narratives and accelerating conversations, then connects the signals into an incident view for faster response.
Built for teams that manage reputation risk
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Move from crisis monitoring
to early-warning intelligence
A crisis is rarely a single mention.
Lolly brings signals together across channels, identifies meaningful escalation and gives teams the context and evidence to coordinate a response.
Assess
Judge severity before an issue escalates.
Coordinate
Bring communications, legal and leadership together.
Respond
Respond with a clear, coordinated plan.
How it works
Turn early reputation signals
into coordinated action
01
02
03
04
05
Define your risk landscape
Set brands, executives, issues, topics and scenarios that require attention.
Detect emerging issues
Monitor spikes, negative signals and unusual conversation patterns.
Assess severity
Classify incidents using volume, reach, sentiment and other relevant signals.
Build the incident view
Connect the timeline, sources, stakeholders and evidence behind the issue.
Coordinate the response
Route the incident, support response drafting and track the outcome.
Support teamWhat is escalating around the brand today?
Mentions of a product recall rose 280% in four hours, starting from one Reddit thread.
Two news sites have picked up the story and sentiment is 71% negative.
No official statement has been referenced yet.
+280%4 hours2 news sites
Ask anything...
Meet Ana
Your AI analyst for crisis management
Ask Ana what is escalating, why it matters, how the issue is spreading, and what evidence supports the assessment.
- Summarize emerging incidents
- Explain why a signal is escalating
- Build incident timelines
- Identify key narratives and sources
- Prepare evidence-backed response briefs
The workflow
From early warning
to coordinated crisis response
SignalTimelineSeverityCoordinationResponse
01Identify the emerging issueStart with the signal or conversation showing signs of escalation.
02Establish the timelineSee how the issue developed and which sources or events contributed.
03Assess severity and exposureUnderstand reach, sentiment, velocity and potential impact.
04Coordinate stakeholdersRoute the issue to communications, legal, security and leadership as needed.
05Respond and learnTrack actions, outcomes and evidence to improve future crisis readiness.
Use cases
Built for teams that manage
reputation risk
Communications & PR
Detect and manage reputation issues as they develop.
Questions we get asked first
What is crisis management in Lolly?
It connects reputation signals, severity, incident timelines and response workflows so teams can manage emerging issues.
How does Lolly detect a crisis?
Lolly monitors for meaningful spikes, negative signals and changes across relevant reputation sources.
Can incidents be classified by severity?
Yes. Severity classification is part of the crisis-management capability.
Can teams create incident timelines?
Yes. Lolly can organize the development of an issue into an incident timeline.
Can Ana help during a crisis?
Ana can summarize the issue, explain escalation drivers and prepare evidence-backed briefs.
Does Lolly support response and takedown workflows?
Yes. The platform supports coordinated response and managed takedown workflows where relevant.
See emerging reputation risk
before it escalates
Get an early, connected view of emerging issues, assess severity and exposure, coordinate the response and act with context.
See it in action