Identify advocates
Find customers most likely to recommend you.
Influencer & Affiliate MarketingCustomer Advocacy & ReferralTurn customer advocacy into
Turn customer advocacy into
a new growth engine
Turn your happiest customers into advocates who drive referrals, conversions, and revenue with automated programs, rewards, and follow-ups that make advocacy easy to scale.
Built for teams turning customers into growth
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Your best customers can be
your best marketers
Your happiest customers already have the trust, experience, and credibility that influence new buyers. Lolly helps you identify these advocates, activate referrals, automate engagement, and turn customer advocacy into a measurable acquisition channel.Find your best advocates, activate referrals and turn advocacy into a measurable acquisition channel.
Activate referrals
Turn advocates into referral, review and UGC opportunities.
Reward & engage
Automate rewards, reminders and follow-ups.
Track conversions
Connect referrals to conversions and revenue.
Scale
Repeat what drives the most referrals.
How it works
The smartest way to activate
customer advocacy Activate your customer advocates
01
02
03
04
05
Identify advocates
Find high-value customers who are most likely to advocate for your brand.
Launch referral programs
Create branded referral experiences that make sharing easy.
Automate engagement
Manage referral invites, rewards, reminders, and follow-ups automatically.
Connect & track
Connect referrals across your ecosystem and track conversions, revenue, and acquisition.
Learn & scale
Identify what drives the most referrals and optimize your advocacy programs.
Who are our most likely advocates this month?
1,240 customers show high satisfaction, repeat purchases and recent positive mentions.
Customers who have referred before bring in new buyers at twice the rate of first-time referrers.
A referral invite with a tiered reward is ready for the top segment.
1,240 advocates2× referral ratetop segment
Ask anything...
Meet Ana
Your AI analyst for customer advocacy
Ask Ana to identify your best advocates, understand referral opportunities, and uncover what drives customer-led growth.
- Find advocates — Identify customers most likely to recommend your brand.
- Spot opportunities — Surface customers and segments with referral potential.
- Track advocacy — Understand referrals, engagement, rewards, and follow-ups.
- Analyze impact — Connect referrals to conversions, revenue, and acquisition.
- Optimize programs — Identify what drives advocacy and where to invest next.
The workflow
From customer experience
to customer-led growth
01Identify advocatesFind customers showing strong engagement, satisfaction and potential to advocate.
02Activate referralsTurn advocates into active referral, review, UGC and advocacy opportunities.
03Reward & engageRecognize valuable contributions and keep advocates engaged over time.
04Track outcomesMeasure referrals, content, engagement and resulting business impact.
05Learn & scaleIdentify what drives advocacy and build repeatable customer-led growth programs.
Use cases
How your teams can turn
customers into advocates
Customer success teams
Identify happy customers and activate them as advocates.
Questions we get asked first
What is customer advocacy?
Customer advocacy is the process of turning satisfied customers into active supporters who recommend, refer, review, or promote a brand.
How can brands identify customer advocates?
Brands can analyze customer engagement, satisfaction, purchase history, and past advocacy signals to identify customers most likely to recommend them.
How do customer referral programs work?
Referral programs encourage existing customers to recommend a brand to others, often using rewards, referral links, or incentives to drive and track new business.
How can brands scale customer advocacy?
Brands can centralize advocate identification, referral programs, engagement, rewards, and performance tracking to manage advocacy at scale.
How do you measure the impact of customer referrals?
Track referral activity alongside conversions, revenue, customer acquisition, and other business outcomes to understand the value generated by advocates.
How can AI help with customer advocacy?
AI can identify potential advocates, surface referral opportunities, analyze advocacy performance, and help teams determine where to focus engagement.
What can Ana do for customer advocacy?
Ana helps identify high-value advocates, analyze referral and engagement data, and surface insights to improve advocacy and referral programs.
What is the difference between customer advocacy and referral marketing?
Customer advocacy covers broader customer-led activities such as referrals, reviews, UGC, and recommendations, while referral marketing specifically focuses on generating new customers through referrals.
Ready to turn customers
into active advocates?
Use AI to identify advocates, activate referrals, and connect customer advocacy to conversions and revenue.
Book a demo now