Track
Follow mentions, sentiment and share of voice continuously.
Brand IntelligenceBrand Health TrackingUnderstand what’s changing
Understand what’s changing
in your brand & act on it See what’s changing in your brand
Track brand perception, sentiment, conversation volume and competitive share of voice continuously. See what changed, why it changed and which conversations are driving the shift.
Built for teams tracking brand health
- Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota- Google
- Microsoft
- Infosys
Why it matters
Move from brand reporting
to continuous brand intelligence
Brand perception can shift quickly, but periodic reports only show where your brand stood at a point in time.
Lolly brings audience, competitive and conversation signals together continuously so teams can see what changed, understand what is driving it and act earlier.
Understand
See which conversations moved perception and why.
Compare
Benchmark brand health against your competitors.
Act
Know where to focus before perception shifts further.
How it works
See what’s affecting
your brand health
01
02
03
04
05
Establish your brand baseline
Define the brands, products, competitors, topics and channels that matter.
Track the signals that matter
Monitor brand mentions, sentiment, volume and share of voice across relevant sources.
Spot meaningful changes
Identify shifts in perception, conversation volume and competitive visibility.
Comms team
Security team
Legal teamIdentify what’s driving it
Connect changes in brand health to the topics, events and conversations behind them.
Act on what matters
Turn emerging signals and changes in brand health into informed actions.
What changed in our brand health this month?
Positive sentiment fell from 62% to 54% in the second week of the month.
Most of the shift sits in delivery conversations, where complaints rose after the new shipping policy.
Share of voice against Halden Group is unchanged.
−8 ptsDelivery topic2 weeks
Ask anything...
Meet Ana
Your AI analyst for brand health
Ask Ana what changed in your brand health, why it changed, and which signals deserve attention next.
- Explain the biggest changes in brand health and what is driving them
- Identify topics, events and conversations driving perception shifts
- Compare brand health across competitors
- Summarize the latest brand signals
- Create concise brand health briefings on demand
The workflow
From brand health signals
to better decisions
01Start with the business questionDefine the brand, market or perception issue you want to understand.
02Build the right contextBring together competitors, topics, campaigns and market activity that could influence the signal.
03Evaluate the business impactUnderstand what the change could mean for your brand, marketing or customer experience.
04Prioritize what mattersIdentify the signals and opportunities that require attention.
05Turn insight into actionUse the evidence to guide messaging, campaigns, content and brand priorities.
Use cases
Built for teams that need
a clear view of brand health
Brand & Marketing Teams
Track perception and understand what’s shaping brand health.
Questions we get asked first
What is brand health tracking?
Brand health tracking measures how people perceive and talk about a brand over time using signals such as mentions, sentiment, volume and share of voice.
How does Lolly track brand health?
Lolly continuously analyzes brand signals across monitored social, media, forums and visual content sources.
What can cause brand health to change?
Changes can be linked to campaigns, launches, customer experiences, news, competitors, events and emerging conversations.
Can I compare my brand with competitors?
Yes. Lolly can compare brand health signals and changes across named competitors.
Can Lolly analyze visual mentions?
Yes. Lolly can detect brand logos and use OCR across images, memes and video frames alongside text-based signals.
What does Ana do?
Ana analyzes the brand perception feed, answers questions in natural language, summarizes changes and highlights drivers behind brand movements.
Check your brand health.
Act on what matters.
See the signals shaping your brand health, uncover what’s driving change, and turn insights into action.
See your brand health