Lolly benchmarks you against named competitors, tracks share of voice in real time, and watches your category and regulatory landscape continuously so market research doesn’t start from a blank slide.
Built for strategy and corporate development teams who need a defensible, sourced answer not a hunch.
airbnb
Apple
Alibaba
Amazon
ToyotaMarket research and due diligence tools give you a snapshot; by the time the deck is built, the landscape has already moved. Share-of-voice numbers from listening tools rarely reconcile back to the raw mentions behind them, which makes them hard to defend under scrutiny.
Lolly runs competitive benchmarking, share of voice, and category and regulatory monitoring continuously, from the same mention stream powering your own brand’s Intelligence suite so a competitive claim always decomposes back to sourced, timestamped mentions.
Lolly’s capability
Compares your brand against named competitors across mention volume, sentiment and engagement.
Benchmark, 7 days3 rivals
Shows who owns the conversation in your category, trended over time and reconciled to raw mention counts.
Category sharethis month
Builds a real-signal case for a strategy or diligence question sourced, timestamped, exportable.
Diligence fileQ3
Reads where the category is going, ranked by velocity, before it hits mainstream coverage.
Emerging themevelocity 2.8×
“circular packaging” rising in your category
Watches regulatory and policy conversation relevant to your category, so rule changes don’t arrive as a surprise.
Policy watchlive
Technical capabilities
Every competitor and category watchlist runs on the same multi-platform, multi-language detection as your own brand’s monitoring sentiment and emotion classification, and visual matching across images and video.
Add any number of competitors or category terms to a watchlist; each is tracked on the same real-time cadence as your own entity, with no separate onboarding cycle.
Category-relevant regulatory and policy discussion is monitored alongside competitive and trend data, so a rule change and a competitor’s response show up on the same timeline.
Every share-of-voice or benchmarking number decomposes back to its source mentions timestamped, exportable, and ready for a board deck or a diligence file.
Your share is up 2.4 points, and it came from one theme, not broad lift.
“Circular packaging” is running at 2.8× velocity in your category you are cited in it, Rival A is not.
A draft policy filing six hours ago touches the same theme. It is on the same timeline.
Ana reads your watchlists and highlights what actually moved, not just that something did.
Data & coverage
Custom watchlists for any number of competitors or category terms, with the same real-time, multi-platform coverage as the rest of the Intelligence suite. Usage-based and seat-based plans, open API and webhook access for teams building custom competitive dashboards.
Category viewthis month
Client watchlistsall clients
Industries covered
Financial Services · Technology & SaaS · CPG & FMCG · Automotive · Media & Entertainment
| Capability | Lolly | Point research tools |
|---|---|---|
| Real-time, continuous competitive tracking | Rare | |
| Share of voice reconciled to raw mentions | No | |
| Regulatory & policy monitoring included | No | |
| The same platform as your own brand tracking | No |
Competitive intelligence software tracks mentions, sentiment and share of voice for named competitors and a category, so teams can benchmark performance and spot market movement early. Lolly runs this continuously, not as a periodic report.
From the same multi-platform mention stream used for brand monitoring comparing raw mention volume and engagement across named competitors, so every number decomposes back to its source mentions.
Yes. Regulatory & Policy Monitoring watches category-relevant regulatory and policy discussion continuously, alongside competitive and category trend tracking.
Build your competitive case on sourced signal, not a hunch. Book a demo and watch your category’s share of voice, live.
Book a demo now