Growth SuiteInfluencer & Affiliate MarketingInfluencer & Affiliate

Autonomous growth across creators, affiliates and paid ads Growth across creators and affiliates

Use AI to find the right creators and affiliates based on your criteria, automate outreach and activation, manage partnerships, and amplify top-performing content through paid ads.

380M+creators indexed
Agenticcreator & ambassador discovery
Integratedcampaign management
TrackableROI & ROAS

Trusted by agencies and growth teams

4.8★★★★★rated on G2
  • Morgan Stanley
  • airbnb
  • Apple
  • Alibaba
  • Amazon
  • Toyota
  • Google
  • Microsoft
  • Infosys

Managing creators and affiliates takes multiple tools that are disconnected Too many disconnected tools

Directories and link trackers

Most influencer discovery tools rely on static directories that miss real-time category shifts, while standard affiliate platforms track links and payouts without content insights, brand safety filters or paid ad whitelisting.Discovery tools rely on static directories, and affiliate platforms track links without content insight or brand safety.

Covers

Static creator directoriesLink trackingPayout processing

Lolly

Lolly unifies the partner lifecycle. By pairing a global creator graph with real-time intelligence data, Lolly identifies creators already organic to your category, automates contracts and dynamic payouts, prevents affiliate fraud, and turns top-performing creator posts into paid social ads.Lolly finds creators already organic to your category, automates payouts, prevents fraud and turns top posts into ads.

Lolly adds

Real-time category shiftsContent insightsBrand safety filtersPaid ad whitelisting

Lolly’s capability

Five ways to grow through
creators and partners

01

Influencer Discovery& Campaign Management

Find the right creators. Build campaigns that perform. All using AI.

What it delivers:

  • AI-powered creator matching across 380M+ profiles
  • Advanced creator search by audience, interests, location & engagement
  • Visual creator discovery beyond keywords and profile data
  • Campaign management from outreach and activation to content & performance
  • Real-time trend signals to identify creators gaining momentum
02

Creator Relationship& ROI Management

Manage every creator relationship from first outreach to long-term partnership.

What it delivers:

  • Centralize creator relationships in one CRM
  • Manage outreach and conversations from one place
  • Track content, assets, and usage rights
  • Monitor creator performance across campaigns and channels
  • Identify top-performing partners and optimize ROI
03

Affiliate PartnerRecruitment & Payouts

Find, recruit, activate, and pay the right affiliates automatically.

What it delivers:

  • AI-powered affiliate discovery based on your criteria
  • Find and recruit affiliates across creators, publishers, partners & customers
  • Automate outreach and onboarding from first contact to activation
  • Manage programs, contracts, and payouts with flexible terms
  • Track performance, attribution, and revenue
04

Partner Ad Amplification& Attribution

Turn your best partner content into your next growth channel.

What it delivers:

  • Identify top-performing partner content across creators and affiliates
  • Find paid amplification opportunities from organic performance
  • Secure content usage rights for paid campaigns
  • Amplify partner content across Meta, TikTok, and YouTube
  • Measure reach, conversions, revenue, and ROI
05

Customer Advocacy& Referral

Turn happy customers into a predictable source of growth.

What it delivers:

  • Identify high-value customer advocates
  • Build branded referral programs with easy sharing
  • Automate referrals, rewards, and follow-ups
  • Connect referrals across your partner ecosystem
  • Track conversions, revenue, and customer acquisition

Technical capabilities

Intelligence-driven infrastructure for
creator and affiliate networks Infrastructure for creator networks

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02
03
04
05

Creator & affiliate discovery enriched with live intelligence

Every creator and affiliate surfaced in Lolly is enriched with the same intelligence data powering the rest of the platform — including sentiment, trend velocity, and share of voice. A creator driving organic conversation around your category can surface as a discovery candidate before they appear on a traditional static list.Every creator comes with live sentiment, trend velocity and share of voice. Spot rising voices before static lists do.

AI-powered partner finder

Find the right partner without manually searching thousands of profiles. Lolly’s AI can work from your criteria to discover, rank, and recommend creators and affiliates based on the characteristics that matter to your program.Describe what you need. Lolly’s AI finds, ranks and recommends the right creators and affiliates.

Multi-tier commission & program automation

Automate recruitment, onboarding, contracts, commissions, rewards, and payouts across affiliate and partner programs. Configure different commission structures and reward rules without relying on manual payout processes.Automate onboarding, contracts, commissions and payouts with flexible reward rules.

Partner outreach & activation automation

Move partners from discovery to activation faster with automated outreach and follow-ups. Use AI-assisted messaging to personalize recruitment while maintaining program-level control over who gets contacted and when.Automated, AI-personalized outreach moves partners from discovery to activation faster.

Content-to-ad amplification with attribution

Top-performing creator and affiliate content can move directly from organic performance into paid amplification. Track performance back to the originating partner so teams can understand which partnerships are actually driving incremental growth.Turn top partner content into paid ads and track growth back to the partner who made it.

Ask Ana+ New chatHistory
Which creator should we brief next?

Twelve creators match the theme your Intelligence suite flagged this week.

Five are already posting about your category unpaid no relationship, no brief, positive sentiment.

One of your affiliates is in that group. Their last post drove 31% of the campaign’s lift.

12 creators matchedcreator lift 31%5 posting unpaid
Ask anything...
Meet Ana

Your AI growth analyst

From finding partners to understanding performance. Ana reads your intelligence data and your creator, affiliate, and partner programs in the same context, so recommendations, analysis, outreach, and reporting happen in one place.

How Ana helps

  • Find and rank creators and affiliates against your criteria
  • Identify creators and partners gaining momentum
  • Draft AI-assisted outreach and negotiation messages
  • Recommend partners based on performance and fit
  • Summarize campaign and affiliate performance
  • Identify your highest-value creators, affiliates, and advocates
  • Explain changes in revenue, engagement, or partner performance
  • Alert you when a relevant creator or partner starts trending
Ask Ana

What’s included

One intelligent platform for
creator & affiliate growth

AI Creator & Affiliate Finder

Find the right partners with AI-powered matching.

Creator & Partner Intelligence

Evaluate audience, content, performance, and fit.

Campaign Management

Manage campaigns from outreach to performance.

Creator Relationship Management

Manage creator relationships, content, and rights.

AI Affiliate Recruitment

Discover, recruit, and activate high-value affiliates.

Content-to-Ad Amplification

Turn top content into high-performing ads.

Attribution & ROI

Track conversions, revenue, and partner ROI.

Referral & Customer Advocacy

Turn customers into measurable referral growth.

Performance & Growth Analytics

See what partners and campaigns drive growth.

Built for influencer, partnerships
and growth workflows

Influencer & PartnershipsGrowth & PerformanceEnterprise & Agencies

Creator discovery, program management and ROI reporting.Creator discovery, programs and ROI.

  • Twelve creators matched to a trending category theme this week.12 creators matched to a trending theme.
  • Five already posting about your category unpaid, with no relationship.5 already posting about you, unpaid.
  • Outreach and negotiation drafts generated by Ana.Outreach drafts generated by Ana.

Affiliate programs, partner ads and attribution.

  • Multi-tier commission runs automated end to end.Multi-tier commissions, fully automated.
  • Three affiliate accounts flagged by the fraud model this month.3 accounts flagged for fraud this month.
  • Top content promoted to paid across Meta and TikTok, attributed to source.Top content promoted to paid, attributed.

Multi-brand, multi-client creator and affiliate management.Multi-brand, multi-client management.

  • One workspace per client, reportable by entity.
  • The same intelligence overlay on every client’s creator graph.The same intelligence for every client.
  • Open API and webhook access for custom workflows.API and webhooks for custom workflows.

Industries covered

Retail & eCommerce · CPG & FMCG · Media & Entertainment · Technology & SaaS

Find your program’s fit

Why growth teams replace
point tools with Lolly

CapabilityLollyStandalone influencer toolsLegacy affiliate tools
Creator discovery enriched with live social signalsNoNo
Enterprise affiliate management & payout automationNoLimited
Partner ad amplification & whitelistingLimitedNo
Bot-network & affiliate fraud protectionNoLimited
AI assistant across intelligence and growth suitesNoNo
See the difference live

Questions we get asked first

What makes Lolly’s influencer marketing platform different?

Lolly combines creator discovery, influencer campaign management, affiliate programs, customer advocacy, and partner advertising with the same real-time intelligence layer used across the platform. Instead of relying on a static creator database, teams can discover partners based on live category, audience, content, and performance signals.

What is Lolly’s AI Affiliate Finder?

AI Affiliate Finder helps brands discover and rank potential affiliates based on their specific criteria. Instead of manually searching through large partner databases, teams can define what a good affiliate looks like and use AI to surface relevant prospects.

Can Lolly find creators and affiliates based on custom criteria?

Yes. Lolly can help teams discover and rank creators and affiliates based on criteria such as category, audience, demographics, geography, content relevance, performance, and other program requirements.

Does Lolly automate affiliate recruitment and payouts?

Yes. Lolly supports affiliate recruitment, onboarding, contracting, commission structures, attribution, and multi-currency payouts, helping teams automate the operational side of partner programs.

Can I turn creator and affiliate content into paid ads?

Yes. Partner Ad Amplification & Attribution identifies high-performing creator and affiliate content and enables teams to amplify it through paid campaigns, with attribution back to the originating partner.

Can Lolly manage customer referral programs?

Yes. Customer Advocacy & Referral enables brands to activate existing customers through referral programs, configurable rewards, referral tracking, and performance measurement.

Can customer advocates become affiliates or creators?

Yes. Lolly can help identify high-performing customer advocates who may be strong candidates for deeper creator or affiliate relationships, creating a path from customer advocacy to broader partner programs.

Does Ana work across influencer and affiliate marketing?

Yes. Ana works across Lolly’s Intelligence and Growth capabilities, helping teams discover partners, analyze performance, draft outreach, summarize results, and surface emerging opportunities.

Ready to turn creator conversations
into scalable revenue ?

Unify influencer discovery, affiliate management, fraud prevention and paid-ad amplification on one intelligence-backed platform.

Book a demo now