Agentic intelligence for smarter reputation management
Lolly helps brands monitor, detect, investigate and respond to reputation threats across your brand, domains, social channels and digital footprint — with AI-powered detection, real-time intelligence and managed response.
Built for PR, comms and global security operations centres that need time critical alerting
4.8★★★★★rated on G2
Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota
Google
Microsoft
Infosys
Morgan Stanley
airbnb
Apple
Alibaba
Amazon
Toyota
Google
Microsoft
Infosys
Reputation risk moves faster than your response
Traditional monitoring tools
Your reputation no longer lives in press coverage and social mentions alone. A threat against an executive can appear as a synthetic voice layered over a manipulated video. A scam can begin with a lookalike domain or a phishing page. An impersonator can build a fake social profile, run fraudulent ads, or coordinate activity across multiple accounts before your team knows there is a problem.
Traditional monitoring tools tell you what was mentioned. They don’t always tell you what matters, who’s behind it, how serious it is, or what to do next.
Covers
What was mentioned
Lolly
Lolly brings reputation intelligence, threat detection, investigation and response into one agentic layer — connecting signals across your brand, executives, domains, social channels, visual content and the open web.
Lolly adds
What mattersWho’s behind itHow serious it isWhat to do nextImmediate takedown
Lolly’s capability
Six ways to protect brand and reputation
01
BrandMonitoring
Know how your brand is being discussed across social media, news, forums, blogs and the open web — including mentions hidden inside images, text and video.
What it delivers:
Continuous brand and executive monitoring
Text, image and video mention detection
Sentiment and reputation signals
Logo detection and OCR
Emerging reputation spikes and threats
Brand and executive impersonation detection
02
DomainMonitoring
Detect lookalike and suspicious domains before they become phishing sites, fraudulent websites or brand-abuse infrastructure.
What it delivers:
Lookalike and typo-domain monitoring
Suspicious domain identification
Brand and logo matching
Website and content analysis
Evidence-backed takedown workflows
03
Anti-Phishing
Identify digital properties designed to impersonate your brand, deceive customers or capture sensitive information.
What it delivers:
Phishing-site discovery
Brand and logo matching
Suspicious page detection
Impersonation analysis
Evidence collection and takedown support
04
Social MediaProtection
Protect your brand and executives from fake accounts, impersonation, fraudulent content and coordinated social activity.
What it delivers:
Fake profile and page detection
Executive impersonation monitoring
Fraudulent brand content detection
Cross-platform actor linking
Coordinated account-cluster detection
Managed or client-led takedown
Brand and executive impersonation detection across fake profiles, pages and social content
05
AI DeepfakeMonitoring
Detect manipulated and AI-generated images, videos and synthetic audio that could put your brand or executives at risk.
What it delivers:
Executive facial matching
Image and video manipulation scoring
Frame-level deepfake analysis
Forensic evidence and manipulation heatmaps
AI-generated media detection
Synthetic and cloned audio detection
AI model attribution
06
CrisisManagement
Turn reputation signals into coordinated action before a developing issue becomes a full-scale crisis.
Evidence-grade intelligence for high-stakes reputation risk
01
02
03
04
05
06
Monitor every relevant surface
Lolly monitors over 25 million sources — including Facebook, Instagram, Threads, WhatsApp public channels, TikTok, X, YouTube, LinkedIn, Reddit, Pinterest, Snapchat, Bluesky, Mastodon, Telegram public and Discord public — alongside an open-web, news, blog, podcast and forum crawl.
25M+ SOURCESPER-ENTITY REPORTING
See what’s hidden in the visuals
Every captured image and sampled video frame can be checked against executive facial references and brand/logo assets. OCR extracts text from images and video frames, while reverse-image search helps identify reused or manipulated visual assets.
FACIAL MATCHLOGO MATCHOCR ON FRAMESREVERSE SEARCH
Detect AI-generated and manipulated content
Images and video are scored for manipulation with frame-level analysis and forensic evidence. AI-generated media can be flagged with model attribution, while synthetic or cloned audio is detected on video soundtracks.
DEEPFAKE SCOREMODEL ATTRIBUTIONSYNTHETIC AUDIO
Detect brand and executive impersonation
Lolly identifies fake profiles, pages, websites and digital content that impersonate your brand or executives. It compares detected entities against configured brand names, entity variants, logos and executive reference profiles to identify and score potential impersonation.
Alerts are delivered in real time through email, Slack, SMS and webhook. The managed tier adds analyst review before delivery, helping teams distinguish validated alerts from unvalidated detections.
REAL-TIME ALERTINGANALYST-VALIDATED TIER
Automate takedowns with evidence, not just alerts
Lolly supports managed and client-led takedown workflows. Every action can be logged against the case with its evidence, owner, SLA and outcome. A case is only marked Removal Confirmed once the platform has acted and the URL has been re-checked.
LOGGED SLAEVIDENCE-BACKEDRE-CHECKED ON CLOSE
DETECTED
Impersonation detection
Fake page linked to nine accounts
IMPERSONATION 0.88scored
Fake page scored on name, bio and profile imagery against your assets.
CLUSTER5 platforms
Nine accounts linked across five platforms into one actor.
linked accounts9
Alert routing
REAL TIMEdelivered
Pushed over email, Slack, SMS and webhook as it is classified.
VALIDATEDanalyst
On the managed tier an analyst reviews every alert before delivery.
DISTINGUISHABLEaudit trail
Validated and unvalidated fires stay separable in the interface.
alertinglive
Takedown case
Case #4192 removal confirmed
SUBMITTEDlogged SLA
Evidence pack filed with the platform against the case.
CONFIRMEDre-checked
Closed only after the platform acted and the URL was re-checked.
LOGGEDfull trail
Evidence, owner, SLA and outcome recorded against the case.
Ana reads the alerts generated across your reputation intelligence layer and helps turn signals into the next action. Instead of starting with a blank page, teams can start with the context, evidence and recommended response.
Ana helps teams
Generate crisis-response drafts from alerts and evidence
Summarise classification and threat context for stakeholders
Surface the mentions driving coordinated-behaviour spikes
Accelerate investigation with natural-language queries
Turn complex reputation signals into executive-ready summaries
Agentic reputation management combines continuous monitoring with AI-driven analysis and action. Instead of simply surfacing mentions, Lolly connects reputation signals across brands, executives, domains, social channels and visual content to help teams investigate, prioritise and respond.
What is online reputation management software?
Online reputation management software monitors a brand or executive across social media and the web for threats, negative sentiment and impersonation, then supports response and takedown. Lolly adds visual detection, facial recognition, deepfake analysis and coordinated-behaviour scoring to standard monitoring.
Can Lolly detect deepfakes of executives?
Yes. Captured images and video frames can be matched against an executive reference photo library and scored for manipulation, with frame-level analysis, forensic evidence and synthetic or cloned audio detection.
Does Lolly monitor fake social profiles?
Yes. Lolly can score profiles and pages against configured entity variants and brand assets, identify impersonation signals, and connect related accounts into actor clusters.
Can Lolly detect phishing and lookalike domains?
Lolly’s reputation-protection workflow includes domain monitoring and anti-phishing capabilities designed to identify suspicious domains, websites and brand impersonation infrastructure.
Does Lolly handle takedowns, or just alerts?
Both. Lolly can support a managed takedown workflow or prepare an evidence pack for your team to submit. Actions are logged against the case with evidence, ownership, SLA and outcome.
Does Lolly integrate with a SOC’s existing tools?
Yes. Lolly supports REST API, webhook, CSV and JSON delivery alongside integrations with Splunk, Microsoft Sentinel, Elastic, QRadar and Google SecOps.
Does Lolly support multiple languages?
The underlying detection layer supports multilingual text matching, sentiment and emotion classification, OCR and language detection.
l
Don’t just monitor your reputation. Act on it.
Reputation risk moves across channels, formats and platforms faster than traditional monitoring can keep up.
airbnb
Apple
Alibaba
Amazon
Toyota
